The public want dialectic interactions with brands, says Mark Borkowski
The geek may inherit the earth, but PR practitioners will still be masters of the message.
Rumours of bake-off romance with Paul are rubbish but he is lovely, says Ruby Tandoh
With her sultry model looks, Great British Bake Off contender Ruby Tandoh finally lifts the lid on her screen flirtation with judge Paul Hollywood.
Twitter decides to hire a ‘campaign strategist’ to woo Britain’s biggest advertisers ahead of its flotation on the stock market.
A theatre on the back of a bike, runaway taxmen turned circus performers, Hitler’s nephew, a human exhibit in London Zoo, and a man intent on eating an entire bus: roll up for Mark Borkowski’s rollercoaster ride through the weird and wonderful world of “the maverick”.
After ballroom dancing, ice-skating, singing, cooking and sending them to live in a jungle, viewers could be forgiven for thinking there was nothing television executives had not asked celebrities to do. Think again.
ITV1 is hoping to make a splash with a new reality show in which celebrities learn how to dive under the expert tutelage of Olympic bronze medallist Tom Daley. Read more: http://www.theguardian.com/media/2012/oct/31/itv-splash-tom-daley-reality-show
The Rothschilds, the Murdochs… and now the Bransons. Virgin could become the next great business dynasty after Sir Richard asked his well-connected children to help run his £2.5bn business empire.