Press

PR expert tells Jeremy Kyle to reinvent himself

The Independent

“Public relations and branding expert Mark Borkowski told Press Association: “He has to reinvent himself because clearly that type of programme is no longer fit for these times.
“We’re in sensitive areas – that programme might have been at its peak post-Springer, 2005, I’m personally surprised it’s been going so long”

Read full article here: https://www.independent.ie/entertainment/pr-expert-tells-jeremy-kyle-to-reinvent-himself-38117992.html

Why real-life memoirs are such a hit with readers

The Guardian

The popularity of the book – and others in the genre, such as Matt Haig’s Reasons to Stay Alive about depression – is down to people wanting “sweat, tears, blood and untold stories”, says celebrity commentator and PR professional Mark Borkowski. “What they don’t want to know is that it’s a perfect life.”

Read full article here: https://www.theguardian.com/books/2019/may/04/real-life-memoirs-are-a-hit-with-readers

Triumph for Extinction Rebellion as protests spark huge surge in ‘climate change’ web traffic

The Independent

Mark Borkowski, who has written extensively about the art of the “publicity stunt”, said that the campaign was markedly different from previous eco-protests. The aims of the Extinction Rebellion press operation is gradual change – to gather momentum, and what we’ve seen recently with them has been something that has built up over a period of time,” he said

Read full article here: https://www.independent.co.uk/news/uk/politics/climate-change-protests-extinction-rebellion-london-google-search-a8886171.html

Triumph for Extinction Rebellion as protests spark huge surge in ‘climate change’ web traffic Group apologises for disruption but says demonstrations were ‘hugely successful’

The Independent

Extinction Rebellion activists have hailed their protests in London as a “huge success” after data suggested they caused a five-fold increase in online searches for climate change.

PR experts also agreed that the type of disruptive tactics employed by Extinction Rebellion had successfully made people take notice.

The media are doing exactly what they [Extinction Rebellion] want them to do, and that is talking about them.”

Mark Borkowski, who has written extensively about the art of the “publicity stunt”, said that the campaign was markedly different from previous eco-protests.

“The aims of the Extinction Rebellion press operation is gradual change – to gather momentum, and what we’ve seen recently with them has been something that has built up over a period of time,” he said.

“Publicity stunts, to a certain extent, are a tipping point to achieve a consciousness. What the PR world does badly sometimes are bad publicity stunts – that go off and generate a focus of attention for a 24-hour period but is then forgotten about.

“What they have done through the use of direct action and social media is build a momentum behind their campaign. You have to sustain the momentum of your action to keep interest going.”

He added: “They’ve had really strong iconic messages, such as the pink boat and stopping the traffic, which have really resonated with people’s consciousness – similar to protests in the past like ‘Ban the Bomb’, Greenham Common and anti-racism that had a profound effect.

“A lot of charities and protest movements could learn from the PR tactics of Extinction Rebellion.”

Read full article here: https://www.independent.co.uk/news/uk/politics/climate-change-protests-extinction-rebellion-london-google-search-a8886171.html

Royal baby could be ‘CLEAN SLATE’ to allow Meghan Markle to move on from family rift

The Express

“PR guru Mark Borkowski also claimed the Royal Baby could be an opportunity for the couple to attract some positive press.

He said: “With the arrival of the baby we’ve got a number of routes to go down now.

“There is the Christening, which is great stuff, great photo opportunity, great capital for newspapers so they’ll want to play with that”

https://www.express.co.uk/news/royal/1116406/Royal-baby-news-Meghan-Markle-baby-Sussex-Prince-Harry-Thomas-Markle

How Greggs Made Its Vegan Sausage Roll a Social Media Sensation.

Bloomberg

Greggs got the publicity it desired because of the fun attitude to marketing, showing it’s a brave and modern brand, British publicist Mark Borkowski said. “In a very noisy world where it’s very difficult to raise your head above the parapet, to extend the story, to keep it running as your main marketing initiative, you need noise,” Borkowski said in a phone interview. “Piers Morgan gave that sort of noise.

Read full article here: https://www.bloomberg.com/news/articles/2019-03-09/how-greggs-made-its-vegan-sausage-roll-a-social-media-sensation

Ant and Dec win ‘means duo are cherished as much as history’s biggest stars

The Independent

Ant and Dec’s win at the National Television Awards shows the duo are “cherished” as much as some of the biggest stars in TV history, an industry expert has said.

The duo won their 18th consecutive gong at the ceremony, for best TV presenter, voted for by viewers, despite Ant McPartlin having been off-screen for much of the time.

Publicist and strategist Mark Borkowski told the Press Association: “People are saying they love Ant, that he’s been through a terrible time, and whether you are famous or you are not, you have these issues in your life.

The public understand there are problems in life.

“The award says something about what the public want, they cherish Ant and Dec in the same way as they cherished Morecambe and Wise in the past, or in the 50s, the Goons.

“There are certain acts that might be flawed but the public love them.

“Ant said the right thing (in the pair’s acceptance speech) about Dec keeping the seat warm. He’s done the right things.

“The public are saying, ‘We are giving you a big vote of confidence, we love you, we want you to be back on our TV screens, we understand what you have been through’, and so they should take that and move onwards.”

He said the pair would be “damned if they won” and “damned if they didn’t win” by some commentators and added: “Who is snapping at their heels as a double act? Jedward?

Read full article here: https://www.independent.ie/entertainment/ant-and-dec-win-means-duo-are-cherished-as-much-as-historys-biggest-stars-37741511.html

Duke should be prosecuted if found at fault, crash victim suggests

Bournemouth Echo

Public relations consultant Mark Borkowski has criticised Buckingham Palace’s handling of the situation, describing it as a “DIY PR moment”.

Speaking about the decision by the 97-year-old duke to order a new car and go driving a few days after the accident, Mr Borkowski said: “It would have been wise to just go a little bit silent on this story.

“It seems to me he had a point to prove that despite his ageing years, he loved his car and wasn’t going to stop, it was a real statement from him – business as usual.”

He added that palace officials were having to work with the determined duke: “We all have clients who want to do things in a way they want to do, they might take some advice from a PR person it doesn’t necessarily mean they get the advice, we call that situation ‘doing all the wrong things really well’.

Read full article here: https://www.bournemouthecho.co.uk/news/national/17374001.duke-should-be-prosecuted-if-found-at-fault-crash-victim-suggests/

 

Duke should be prosecuted if found at fault, crash victim suggests

Yahoo UK News

A mother-of-two injured in the Duke of Edinburgh’s car crash has suggested he should be prosecuted if found at fault over the incident.

Public relations consultant Mark Borkowski has criticised Buckingham Palace’s handling of the situation, describing it as a “DIY PR moment”.

Speaking about the decision by the 97-year-old duke to order a new car and go driving a few days after the accident, Mr Borkowski said: “It would have been wise to just go a little bit silent on this story.

“It seems to me he had a point to prove that despite his ageing years, he loved his car and wasn’t going to stop, it was a real statement from him – business as usual.”

He added that palace officials were having to work with the determined duke: “We all have clients who want to do things in a way they want to do, they might take some advice from a PR person it doesn’t necessarily mean they get the advice, we call that situation ‘doing all the wrong things really well’.”

Read full article here: https://uk.news.yahoo.com/duke-prosecuted-found-fault-crash-162257963.html?guccounter=1

Gillette Appeals To Shave Off Toxic ‘Boys Will Be Boys’ Attitude

Odishabytes

PR expert Mark Borkowski told The Guardian that the advertisement is a “fantastically well-thought through campaign”, adding that the younger generation wants brands to have a purpose, not simply sell a product and “Masculinity is a huge part of Gillette’s brand, and there is a recognition in this ad that the new generation is reworking that concept of masculinity, and it is no longer the cliche once was.”

Read full article here: http://www.odishabytes.com/gillette-appeals-to-shave-off-toxic-boys-will-be-boys-attitude/

Masculinity is a huge part of Gillette’s brand

CNA Lifestyle

“It is no longer enough for brands to simply sell a product, customers are demanding that they have a purpose – that they stand for something,” he said.

“Masculinity is a huge part of Gillette’s brand, and there is a recognition in this ad that the new generation is reworking that concept of masculinity, and it is no longer the cliche is once was.

Read full article here: https://cnalifestyle.channelnewsasia.com/trending/gillette-metoo-campaign-draws-praise-and-abuse-11128408

Fantastically well-thought through campaign

The Guardian

Gillette #MeToo ad on ‘toxic masculinity’ gets praise – and abuse Backlash includes call for boycott of P&G, complaining commercial ‘emasculates men’

The advertisement shows men intervening to stop fights between boys and calling other men out when they say sexually inappropriate things to women in the streets.

“We believe in the best in men: To say the right thing, to act the right way. Some already are in ways big and small. But some is not enough. Because the boys watching today will be the men of tomorrow,” the voiceover says.

PR expert Mark Borkowski called the advert part of a “fantastically well-thought through campaign”, adding that it appealed to a younger generation that were very aware of the power of advertising and marketing on society.

“It is no longer enough for brands to simply sell a product, customers are demanding that they have a purpose – that they stand for something,” he said. “Masculinity is a huge part of Gillette’s brand, and there is a recognition in this ad that the new generation is reworking that concept of masculinity, and it is no longer the cliche is once was.”

Read full article here: https://www.theguardian.com/world/2019/jan/15/gillette-metoo-ad-on-toxic-masculinity-cuts-deep-with-mens-rights-activists

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