What Kate video tells us about royal strategy
BBC News
But there’s no doubt there has been real shock at how virulent and unkind social media and some global media outlets have been over the past months. As several people with an understanding of Palace public relations put it to me, it’s been the worst example of it ever.
PR guru Mark Borkowski says communications for the royals is “the most difficult job in the world… you have good days and bad days”, but that the princess’ statement “settles everything for a moment”.
“They’ve managed to take back control.” The Princess of Wales’s video has prompted a huge outpouring of love and sympathy across the UK and further.