How much is Elon Musk to blame for Tesla sales slip?
The Guardian
Musk may have lost the title of world’s richest person, but his global fame, sustained in part by his divisive online persona, is undiminished. Mark Borkowski, a PR consultant and author, said the Tesla boss exemplified the “PT Barnum-esque” approach to modern entrepreneurship.
“Everything in this cult of personality is fragile,” Borkowski said, but added that Musk had proven before that he can “re-spawn” when he encountered difficulties.