What Kate video tells us about royal strategy
MSN
Charles Anson, former press secretary to Elizabeth II, told the BBC that “getting the right sort of sequence of information is a very difficult thing to do in the internet age”. But the princess’s video “was absolutely right in terms of telling the public at the same time as creating a bit of an area of protection for the family”.
But there’s no doubt there has been real shock at how virulent and unkind social media and some global media outlets have been over the past months. As several people with an understanding of Palace public relations put it to me, it’s been the worst example of it ever.
PR guru Mark Borkowski says communications for the royals is “the most difficult job in the world… you have good days and bad days”, but that the princess’ statement “settles everything for a moment”.
“They’ve managed to take back control.” The Princess of Wales’s video has prompted a huge outpouring of love and sympathy across the UK and further.
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