Inside Taylor Swift’s ‘unconventional climb’ to billionaire status
Hello
As for Miss Americana, she became the brand – an “unconventional, unexpected, and utterly mesmerising” transformation, Mark Borkowski, brand expert and founder of PR agency Borkowski, tells HELLO! And it didn’t happen by accident.
“She’s not just a singer; she’s a narrative weaver, a community builder, and a master of the art of connection,” says Mark. “Her wealth isn’t just in dollars but in the devotion of her followers, the Swifties.”