Will Princess Kate video put an end to royal communications mess?
The Washington Post
Mark Borkowski, a public relations and crisis consultant, told The Post that the palace communications team was “struggling with the age of social media where any news vacuum is filled with the most ridiculous theories … like ‘Kate is dead’ or ‘it’s being covered up’ or that she was ‘abducted by aliens.’ That one got a lot of traction.”
“They are trying to be semi-transparent … offering a little bit of vulnerability, a little bit of information,” he said. But by being “only slightly more open, they allowed the vacuum to be filled.”
He predicted that after Catherine is seen at an official engagement, the royal communications teams will be “having the last laugh when all these ridiculous theories are thrown into the dustbin.” Still, he said: “Just like Bigfoot and the Loch Ness monster as well as flat earth brigade, there will be folk who will believe the future Queen is a double. It’s a sorry mess.”
https://www.washingtonpost.com/world/2024/03/18/kate-middleton-video-shopping/