The Sydney Morning Herald The Duke and Duchess of Sussex are making some big strategic errors in their quest to get even with Britain’s infamous tabloid newspapers. “They are trying to beat the media with a very big stick,” says public relations guru Mark Borkowski, who regularly advises celebrities facing court. “However, what’s really happening […]
The Sun CADBURY has spent more than £1million on a new logo — almost identical to the old one. Its designers say the bolder and louder lettering “puts the humanity back” into the signature seen on Dairy Milk and other bars. PR expert Mark Borkowski said the rebrand by agency Bulletproof could easily top £1million. […]
Daily BeastBritish tabloid editors say Harry and Meghan were “tone deaf” to attack them in the middle of the coronavirus pandemic, and further evidence of “the worst PR operation in history.”The British crisis management consultant Mark Borkowski told The Daily Beast, “Why is it important to tell the world this now? Aside from the fact that it […]
MailOnline Cadbury has spent more than £1million on a new logo that looks just like the old one. The much-loved British chocolate maker has ditched some of the words thickness and slightly re-moulded their tilt. Its designer said this ‘puts the humanity back’ into the signature, which has gone unchanged for 50 years. But critics […]
In crisis situations we tend to move faster. We react and defend and there’s nothing wrong with that until any lack of thinking and preparation alongside, comes back at us with force. We have all seen daily examples of hope and positivity from business and people as well as what happens when any combination of […]