CHOC THE DIFFERENCE Cadbury spends MILLIONS on new logo… and it looks almost identical to old one

The Sun

CADBURY has spent more than £1million on a new logo — almost identical to the old one.

Its designers say the bolder and louder lettering “puts the humanity back” into the signature seen on Dairy Milk and other bars.

PR expert Mark Borkowski said the rebrand by agency Bulletproof could easily top £1million. But he said Cadbury was right to keep changes subtle rather than risk alienating its loyal customers.

https://www.thesun.co.uk/money/11475956/cadbury-spend-millions-near-identical-logo/