The Sydney Morning Herald
The Duke and Duchess of Sussex are making some big strategic errors in their quest to get even with Britain’s infamous tabloid newspapers.
“They are trying to beat the media with a very big stick,” says public relations guru Mark Borkowski, who regularly advises celebrities facing court. “However, what’s really happening is that they are in a knife fight with an enemy who has a flame thrower.”
“It was the worst case of timing I have ever seen,” Borkowski says. “They are clearly in a bubble.”
Borkowski knows a thing or two about image and perception. And in Harry and Meghan, he sees a poorly advised couple conducting a war they should have never started. He also suspects the British public grows tired of the antics.
“I want to be as generous as possible about this because they are wounded individuals,” Borkowski says. “Harry clearly treasures and loves this woman. And he is scarred. Everyone knows about the huge impact of losing his mother. And that appalling decision for him to walk behind the coffin at her funeral would have scarred anyone.
“But this wounding, from my perspective, is leading to some appalling decisions being made.”