British tabloid editors say Harry and Meghan were “tone deaf” to attack them in the middle of the coronavirus pandemic, and further evidence of “the worst PR operation in history.”
The British crisis management consultant Mark Borkowski told The Daily Beast, “Why is it important to tell the world this now? Aside from the fact that it is just stating the bleeding obvious, I don’t think it takes a genius to work out that this was not the right time to make this announcement. People are dying, frontline carers are dying, and he brings it back to Meghan and Harry world.
“All this suggests is just how far out of the loop of his own country Harry now is,” he said.
The only solution, Borkowski says, is for them to shed their hubris: “They need people significantly challenging them to think about what they are doing. Unfortunately, as we have seen, that’s not part of their make-up. This is the result.”