Menu
Mark Borkowski.
Mark My Words
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
Close Menu
April 22, 2020

Cadbury spends more than £1million on a new logo – but can you tell which is which?

MailOnline

Cadbury has spent more than £1million on a new logo that looks just like the old one. 

The much-loved British chocolate maker has ditched some of the words thickness and slightly re-moulded their tilt.

Its designer said this ‘puts the humanity back’ into the signature, which has gone unchanged for 50 years. But critics say this is simply a fudge.

PR expert Mark Borkowski told The Sun the re-brand, by agency Bulletproof, could easily have cost £1million. 

But, he said, the national favourite was right to keep the changes subtle to avoid alienating customers.

https://www.dailymail.co.uk/news/article-8256157/Cadburys-spends-1million-new-logo-spot-difference.html

Related Posts

Mark Comments

Jason Donovan: The highs and lows of former Neighbours heart throb’s career

Mark Comments

How Lady Gaga transformed from popstar to political powerhouse

Mark Comments, Uncategorized

Circus showman Gerry Cottle dies with coronavirus aged 75

Recent Posts

  • Jason Donovan: The highs and lows of former Neighbours heart throb’s career
  • How Lady Gaga transformed from popstar to political powerhouse
  • Circus showman Gerry Cottle dies with coronavirus aged 75
  • The winners and losers of Megxit: One year on from Prince Harry and Meghan Markle’s bombshell announcement, how the Duke’s old school pals and the Queen have lost out while Oprah and even Joe Biden have benefitted
  • Meghan Markle and Prince Harry hired ex-Palace aids despite ‘vipers’ claim

Previous posts

January 2021
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Dec    

Archives

Back To Top
Mark Borkowski.
  • Blog
  • About
  • Talks
  • Press
  • Books
  • Social
  • Archive
  • Contact
© Mark Borkowski. 2021
Mark My Words
  • Twitter
  • Pinterest
  • Instagram