Cadbury has spent more than £1million on a new logo that looks just like the old one.
The much-loved British chocolate maker has ditched some of the words thickness and slightly re-moulded their tilt.
Its designer said this ‘puts the humanity back’ into the signature, which has gone unchanged for 50 years. But critics say this is simply a fudge.
PR expert Mark Borkowski told The Sun the re-brand, by agency Bulletproof, could easily have cost £1million.
But, he said, the national favourite was right to keep the changes subtle to avoid alienating customers.