The key for modern unscrupulous politicians is to get between their critics and the electorate. Trump, Corbyn and Cummings have all spent hours talking about how the media is fake, bias and sitting in ivory towers laughing at the little people. It’s a potent siren song for any voter and Cummings clearly counted on it […]
PR Week One of the industry’s top reputation experts and founder of his eponymous agency, Mark Borkowski, believes the Johnson Government has taken a dangerous gamble and is using tactics from the Trump playbook. “Once again this is a comms crisis and a values failure,” Borkowski said. “If the Government is banking on a Trumpian […]
Daily Beast The British brand consultant Mark Borkowski, who has long been fascinated by the royals, says that Harry’s commercial future success will be intimately linked to how well he manages his emergence into the post-COVID world.“I just don’t see him having the skill set to be a producer,” said Borkowski. “What people forget about Harry is […]
Newsweek Mark Borkowski, a British publicist and author, addressed the unprecedented situation Biden is campaigning in, which he thinks is made harder given the position Trump has as the incumbent. This combination he said provides a communications challenge “like no other.””Joe Biden is running a Presidential campaign the likes of which has never been run before. […]
Unintended consequences are often the result when leaders communicate without a clear understanding of the media, the crowd and their own people. Leadership once associated and celebrated for being able to create order from chaos, will now be applauded for thriving in it, with policies, that back in February would have seemed unworkable, now the […]
The Drum The famous mantra of hard-nosed political communication is that you ‘campaign in poetry and govern in prose.’ Well, the Tories have campaigned in haiku and are governing in gibberish. What we saw yesterday was a communications disaster. Is there anyone that is willing to stand up and defend Her Majesty’s Government’s dodgy Powerpoint […]
Reputation is hard won and easily lost if you’re not careful. Today, as the judge dismissed multiple claims in Meghan Markle’s case against Associated Newspapers, her reputation is under the spotlight again and will be the subject of many headlines and debates, most of which will examine her motives and image and fuel the type […]