Sainsbury’s sales strategy slip up The supermarket is exhorting staff to get shoppers to spend an extra 50p on every visit – but it accidentally made the plan public.
This week our guest is Mark Borkowski, acclaimed PR specialist, writer and British marketing and communications industry commentator.
Mark Borkowski’s blog ‘Mark My Words’ www.markborkowski.co.uk listed #2 in Cision PR Blogs UK Top 10:
Doctor Who: Matt Smith on his final days as The Doctor
“If I was going to choose to spend a couple of years in anyone’s body, why not live it as the Doctor? He’s going to have more fun than almost anyone else alive”
Meet Team Cupcake: Nigella’s lawyers, PR and brother who are helping her win the public sympathy battle against her ex-husband Charles Saatchi as poll reveals people have sympathy for her
Nigella Lawson: The anatomy of a marriage Revelations about Nigella and Charles Saatchi’s relationship have shocked us, but every couple has a public facade
I know Tom Daley is an admirable chap but I can’t help feeling a little manipulated.
James Arthur rows with Spraggan over homophobic slurs
X Factor winner James Arthur has become embroiled in a war of words with fellow contestant Lucy Spraggan, the latest in a string of public relations mis-steps.
Social media guru discusses star’s fall from grace
PR expert Mark Borkowski has launched a stinging attack on embattled popstar James Arthur, claiming that he should never have been allowed to control his own Twitter account.
Simon Cowell signs £150m deal to keep X Factor on air despite sagging ratings
ITV breathes sigh of relief as it keeps hold of treasured star, but some pundits say his grip on Saturday nights is weakening
How to make £100,000 a day, by David and Victoria Beckham
Rosamund Urwin explores the booming empire of the world’s most glamorous couple
Who can resist Jeremy Paxman’s withering heights?
Paxo’s latest targets include democracy and Strictly Come Dancing. But with each caustic comment, Judith Woods falls a little more in love
Will the bottom fall out of the Cristiano Ronaldo market?
With a new range of underwear out this week, the Real Madrid forward is transcending football – but is he too much of an individual to vend it like Beckham?
The public want dialectic interactions with brands, says Mark Borkowski
The geek may inherit the earth, but PR practitioners will still be masters of the message.
Rumours of bake-off romance with Paul are rubbish but he is lovely, says Ruby Tandoh
With her sultry model looks, Great British Bake Off contender Ruby Tandoh finally lifts the lid on her screen flirtation with judge Paul Hollywood.
Twitter decides to hire a ‘campaign strategist’ to woo Britain’s biggest advertisers ahead of its flotation on the stock market.
A theatre on the back of a bike, runaway taxmen turned circus performers, Hitler’s nephew, a human exhibit in London Zoo, and a man intent on eating an entire bus: roll up for Mark Borkowski’s rollercoaster ride through the weird and wonderful world of “the maverick”.
After ballroom dancing, ice-skating, singing, cooking and sending them to live in a jungle, viewers could be forgiven for thinking there was nothing television executives had not asked celebrities to do. Think again.
ITV1 is hoping to make a splash with a new reality show in which celebrities learn how to dive under the expert tutelage of Olympic bronze medallist Tom Daley. Read more: http://www.theguardian.com/media/2012/oct/31/itv-splash-tom-daley-reality-show