How the Huw Edwards scandal might affect the BBC’s reputation
The Guardian
Mark Borkowski, a public relations and reputation management expert, said that time and again the corporation had been caught out by an inability to act swiftly, fuelling a crisis as newspapers and social media commentary fan the flames by filling the information void.
“The problem with the BBC is they are not structurally fast enough and quick enough to deal with these situations when they arrive,” he said. “A vacuum is created, they are ponderous and they struggle to pivot. When you have something as critical as their key anchor announcing the queen’s death and king’s coronation and then disappearing mysteriously off screen, this is a problem. The BBC allowed a vacuum for the story to get much bigger; it should have been dealt with.”
https://www.theguardian.com/media/article/2024/jul/31/how-huw-edwards-scandal-affect-bbc-reputation