How Fred Sirieix secures biggest job yet as BBC Olympics presenter

As publicist Mark Borkowski surmised to MailOnline, ‘Fred’s got that rare blend of warmth and professionalism.

‘Viewers love him because he feels genuine – he’s not just a talking head; he’s someone who seems like he’d actually remember your name and favourite wine.’

The French chef and presenter quickly became a fan-favourite when he made his debut on dating show First Dates in 2013.

Leading PR guru Mr Borkowski added the maitre d’ had qualities that made viewers take to him.

He said: ‘Ah, Fred Sirieix – who would’ve thought that a charming maître d’ from “First Dates” would glide into the hallowed halls of BBC’s Olympics coverage? 

‘It’s the kind of career trajectory that gives hope to every reality TV personality with a smidgen of charisma and a dab hand at handling awkward moments.

‘Fred’s success boils down to a few key ingredients. Authenticity is key.

‘Second, he’s an absolute wizard at making people feel comfortable. Watching Fred navigate the awkward, sometimes cringeworthy moments on “First Dates” is great TV.

‘Lastly, the BBC are always hunting for safe, polished and personable presenters. He brings a touch of French or even continental flair without arrogance, making him good fit for a global event like the Olympics.

‘Fred’s ascension is a classic tale of savvy career management and natural talent. He’s not just riding the wave of reality TV fame. 

‘If there’s a lesson here, it’s that authenticity, combined with a keen understanding of one’s own strengths, can propel anyone with a great team and a social media presence. 

‘Oh, and being a nice guy helps.’

How Fred Sirieix secures biggest job yet as BBC Olympics presenter (msn.com)