Even in defeat, there was an undeniable feel-good factor around England at the World Cup. You only need to look at Marks & Spencer reporting a doubling in sales of waistcoats to see the value that a Southgate-led run at the World Cup can have on a brand. For public relations expert Mark Borkowski, the […]
The Three Lions hero and current World Cup leading scorer has advertising deals with the likes of Nike, Beats By Dre, Lucozade Sport, BT Sport, EA Sports and Hugo Boss, but could earn huge windfall if England win in Russia HARRY Kane may be a marketing man’s dream, but he’ll never be more marketable than […]
Worth £23million a year, Federer’s latest contract is the most valuable sports sponsorship deal in the world. PR guru Mark Borkowski says: “When this man loses there’s no tantrums. He is incredibly warm to people when they beat him. He’s the sort of perfect package.” He is the ultimate pro. He’s always delivered and at […]
Thanks to Lauren McMenemy below is my contribution to her article for Skyword “Content from All Angles: Are SEO Content, PR Content, and Content Marketing All That Different?” I don’t care about your ego or what your textbooks told you: Content and story are the nucleus of all communications. It’s true whether you’re looking at […]
The Express ON the face of it the show that throws together hunks in trunks and babes in bikinis is just yet another disposable reality series but in fact it offers a compelling insight into infatuation and romance. Pack a bevy of beautiful young things off to a sun- soaked Mediterranean villa, light the fuse […]
i news She ticks every last box on race, on modernity, on marrying outside the system,” says Mark Borkowski. “If anything, she’s too good,” he says, predicting trouble. “Meghan and Harry could be a power couple, any cause they choose to support is going to be turbo-charged, but that’s going to create jealousies between them […]
The Mirror Mary Berry can’t rise to the challenge of life after Paul Hollywood on Bake Off PR agent Mark Borkowski says the original format was the winning recipe, and that’s why anything that follows it can never get the flavour quite right. “Coming up with new formulas, like Mary’s new show, is really tough,” […]
CBC Pomp, pageantry and the PR spectacle of the royal wedding. It’s been one of focusing on the minute detail,” says Mark Borkowski, who has worked with everyone from Michael Jackson to Mikhail Gorbachev. (Hence we even got the names of the horses pulling the carriage — Milford Haven, Sir Basil, Tyrone, and Storm — […]
BBC Sir Cliff Richard awaits judgment on legal battle with BBC The BBC said they could not have sat on the story as they would have been accused of protecting the star, but Sir Cliff’s former PR Mark Borkowski considers the coverage was a grave error of judgement. “I don’t think we’ll see the same […]
The Guardian “Why wouldn’t you make it commercially available? If they say they are supporting the women’s game but then not making it available for fans to buy then that doesn’t really sit right,” she said. “I understand that they maybe want to try it out but I am sure it would prove popular.” Media […]