ON the face of it the show that throws together hunks in trunks and babes in bikinis is just yet another disposable reality series but in fact it offers a compelling insight into infatuation and romance. Pack a bevy of beautiful young things off to a sun- soaked Mediterranean villa, light the fuse and retreat.
“In short Love Island has become essential viewing or you risk being left out of conversations. “t has become the programme that everyone is talking about even if they don’t actually watch it or admit to watching it, “I was at a barbecue at the weekend that was full of 50-somethings who know about the show through their kids. It was astonishing.”
The big question now is whether this season’s show, known affectionately as LI18, can live up to all the hype” says PR guru Mark Borkowski.