Mary Berry can’t rise to the challenge of life after Paul Hollywood on Bake Off
PR agent Mark Borkowski says the original format was the winning recipe, and that’s why anything that follows it can never get the flavour quite right.
“Coming up with new formulas, like Mary’s new show, is really tough,” he says.
“Sometimes it’s better if things are just discovered out of nowhere.
There’s an assumption from the BBC that Mary will always bring the viewers with her – and if this latest show had been her first outing, she wouldn’t have had the same level of criticism. There’s this huge expectation and pressure to do as well as the original show.”