“Why wouldn’t you make it commercially available? If they say they are supporting the women’s game but then not making it available for fans to buy then that doesn’t really sit right,” she said. “I understand that they maybe want to try it out but I am sure it would prove popular.”
Media commentator Mark Borkowski said that the launch was “a publicity stunt”. He added: “If it’s not commercially available, you put it out there to generate a huge amount of media interest, see what the interest is and then, perhaps, produce it further down the line. It’s a well-known, clever, marketing ploy.”
A spokesman for the FA denied the all-female set was a gimmick and said the organisation was in discussions with Hasbro about producing a commercially available all-female set. “There are ongoing discussions looking at opportunities going forward,” said a spokesman.