How Wimbledon favourite Roger Federer’s sponsorship deals make him richer than the Queen and Kim Kardashian

Worth £23million a year, Federer’s latest contract is the most valuable sports ­sponsorship deal in the world.

PR guru Mark Borkowski says: “When this man loses there’s no ­tantrums. He is incredibly warm to people when they beat him. He’s the sort of perfect package.”

He is the ultimate pro. He’s always delivered and at the height of his career he was winning everything in front of him.

“Brands want winners. Sponsors want to be associated with ­winners.”

Unlike some top athletes, Federer has yet to fall from his perch. Fellow IMG ­client Tiger Woods was the golf’s most valuable star until his scandalous extramarital antics and substance abuse landed him at the bottom of the pile in 2009. In a year, he lost £16million of endorsements.

https://www.thesun.co.uk/sport/6689841/roger-federer-sponsorship-deals-wealth-wimbledon-2018/