Mark Borkowski, a crisis PR consultant, told Metro that the art of protest is different today because it lacks the power of social media. Speaking after he voiced his opinions on Radio Four’s Outrage doc – the publicist gave ano-prisoners look at the history of the protest stunt. He told Metro: ‘Suffragettes would be locked […]
The ‘first-look’ arrangement means Netflix can say yes or no to new film or television projects before anyone else – allowing them to pick and choose what they invest in.PR expert Mark Borkowski described the new deal as a ‘downgrade’, claiming it falls a long way from the jackpot figure of Harry and Meghan’s original […]
PR and crisis expert Mark Borkowski described it as a “downgrade”, and suggested Netflix was “pivoting away” from Harry and Meghan.Among the celebrity guests joining the former Suits star during the eight episodes will be US model and TV personality Chrissy Teigen and Queer Eye star Tan France, as well as podcaster Jay Shetty and […]
The media can’t get enough of Gen Z’s obsession with analogue. Dumbphones, cassette tapes, and even playlists of gloriously bad ’90s music are trending as if they hold the secret to a better life. It’s everywhere TikTok filters, magazine spreads, curated “Y2K vibes” nostalgia packaged as salvation to an age suffocated by social media.But let’s […]
By Mark Borkowski – Guest ColumnistHistory is noisy. The tranquil scratch of the monarchic pen on a law or treaty might be the act that alters its course, but these moments are generally prefaced by a much less genteel phenomenon; the theatre of protest – the political PR stunt. And what can appear as little […]
The publicity stunt that fuses a sense of sacrifice and injustice with creative mischief is one that deserves to live in infamy – on the right side of history, says crisis PR consultant Mark BorkowskiWhen Greenpeace protesters poured 1,000l of (organic) blood-red liquid down a vast canvas off the Shell Skiff platform in the North […]
We must ask ourselves: how would the heroic suffragettes or the remarkable Greenham Common women be regarded if active today? The answer is simple: they would be locked up. Just as they were locked up then. A century ago, women chained themselves to railings, set fires, endured prison and changed the world, and we celebrate […]
Watt had quit his job as a trainee solicitor after just two weeks and become a fisherman like his father, before turning to beer – and to splashy publicity stunts. With the birth of BrewDog, he quickly became “the darling of branding”, says PR expert Mark Borkowski. “He turbo-charged the company’s success. The speed of […]
I’ve spent months journeying back through the archives to explore the power of the stunt, not the limp, performative vanilla stuff we see so often today, but the disruptive acts that carried purpose, planted seeds of change, and rewired the way society thought.In a confused and difficult world, it’s easy to sneer at disruption. But […]
We must ask ourselves: how would the heroic suffragettes or the remarkable Greenham Common women be regarded if active today? The answer is simple: they would be locked up. Just as they were locked up then. A century ago, women chained themselves to railings, set fires, endured prison and changed the world, and we celebrate their victories […]