Watchmaker Swatch apologises for ‘slanted eye’ ad after online backlash in China
“It is very significant for a brand of that scale to misfire in this way,” said Mark Borkowski, who runs a public relations consultancy in London. “This carelessness is really quite a fundamental mistake.” In an apology posted in both Chinese and English on its Weibo social media platform on Saturday, Swatch said it had “taken […]