The rise and fall of BrewDog ‘captain’ James Watt
Watt had quit his job as a trainee solicitor after just two weeks and become a fisherman like his father, before turning to beer – and to splashy publicity stunts. With the birth of BrewDog, he quickly became “the darling of branding”, says PR expert Mark Borkowski. “He turbo-charged the company’s success. The speed of […]