Outrage Inc. The Power of the Stunt!
I’ve spent months journeying back through the archives to explore the power of the stunt, not the limp, performative vanilla stuff we see so often today, but the disruptive acts that carried purpose, planted seeds of change, and rewired the way society thought.
In a confused and difficult world, it’s easy to sneer at disruption. But history shows us: the stunt has always been where imagination lives. The suffragettes hacking the Edwardian news cycle. The Greenham women staged a decade-long theatre in the mud. Peter Tatchell is making himself the scene. The Yes Men detonating mind bombs live on air. Led by Donkeys projected hypocrisy until it buckled under its own weight.
These weren’t novelties. They were acts of imagination and conviction that bent the course of history.
Brands should pay attention. Activists take risks that corporations rarely dare, and in those risks lies the creativity that actually cuts through.
That’s why I was driven to make my new BBC Radio 4 Archive on 4 documentary, Outrage Inc., because outrage, when fuelled by conviction and wit, isn’t a sideshow. It’s the main act of change.
Here is my opinion piece in the Guardian today to promote the documentary
https://lnkd.in/eA9FwSDP
Outrage Inc airs Saturday, 23 August, 8pm on BBC Radio 4 and BBC Sounds.