I am currently researching the studio PR men that created Jean Harlow. It’s an extraordinary story that would make a contemporary star maker blush. Harlow knew the power of her sexuality and manipulated it to great effect. One of her many tricks to create an entrance was to put ice on her nipples right before […]
Ben Goldacre of the www.guardian.co.uk neatly summarises why irrelevant surveys – a tool used by countless lazy PR companies are a useless device. Read on… http://www.guardian.co.uk/commentisfree/2007/sep/01/1 I wish we could cut out the virulent cancer of incompetent PR execs.
The chaos caused by the tube strike should have inspired a creative opportunity for industrial relations innovation, as well as a PR coup. Once again, lurid headlines condemning the union leaders who had organised the strike did little to communicate the issues and the heart of the dispute. In general, the Great British unwashed have […]
Trevor Beattie the god of creativity in ad land has recognized our work on Wispa in this mornings Independent. “Shout it from the rooftops. Wispa is back. And the campaign behind its return has been a joy to behold. The oldest, subtlest and most effective form of advertising known to mankind is word of mouth. […]
From the Scotsman 1st September 2007 Last night, Brian Belo was voted this year’s winner. The 20-year-old data clerk, who claimed he had no idea who Shakespeare was, pipped the favourites, twins Sam and Amanda Marchant, 19, to claim the £100,000 winner’s cheque. Mark Borkowski, a PR adviser, said the show had proven effective in […]