Bite it and believe the hype

Trevor Beattie the god of creativity in ad land has recognized our work on Wispa in this mornings Independent.

“Shout it from the rooftops. Wispa is back. And the campaign behind its return has been a joy to behold. The oldest, subtlest and most effective form of advertising known to mankind is word of mouth. The Bring Back Wispa campaign has harnessed this most ancient of techniques, dipped it in liquid nostalgia and married it with every new trick in the (Face)book: public relations, blogging, online petitions, social networking and even a pair of mud-caked herberts draped in a Wispa flag out-dancing Iggy Pop on stage at Glastonbury. This genuinely is the first brand to be relaunched as a result of web2.0 pressure. The door has been kicked in. Bite it and believe the hype.”

http://news.independent.co.uk/media/article2919840.ece