Big Brother winner revealed but show is the loser

From the Scotsman 1st September 2007

Last night, Brian Belo was voted this year’s winner. The 20-year-old data clerk, who claimed he had no idea who Shakespeare was, pipped the favourites, twins Sam and Amanda Marchant, 19, to claim the £100,000 winner’s cheque.

Mark Borkowski, a PR adviser, said the show had proven effective in capturing the target youth market, but questioned the career potential for the housemates. “We are seeing five-minute wonders – the Big Brother evictees,” he said.

“They float around and they will end up on some backwater satellite channel, they will do the odd personal appearance in a club and they will probably fall over drunk for the cameras.”

http://news.scotsman.com/uk.cfm?id=1392402007