February 2007
DON’T BOGART THAT GOVERNMENT
David Cameron allegedly smoked cannabis at Eton 25 years ago. The Borkowski poet in residence wonders how this revelation may change his approach to reaching power. “This is a challenge and an opportunity for David Cameron. He is young, he is an ironic idealist, he still has his hair… he could make the Conservative Party […]
WHAT AQUA TEEN HUNGER FORCE CAN TELL US ABOUT MARKETING TODAY
It’s been a good year around the world for the outdoor media market. Unlike Britain – where we are still flogging campaigns that win awards rather than consumer cut through – publicity connoisseurs have feasted on a new generation of living outdoor ad sites, retail theatre and publicity stunts that capture front pages. This hunger […]
VOYEURISM DEATH AND ANNA NICOLE SMITH
It was horrible; within minutes of her terrible demise Anna Nicole Smith made universal headlines. Before the poor woman was cold there was a feeding frenzy for the global media barons. Even as the proverbial ink dried on ” the page” celebrity voyeurs stepped up to paw over her tragic life. This was quickly followed by nodding […]
HUGH GRANT A GIRLFRIEND AND ANOTHER DRESS
Hugh Grant stepped out with his girlfriend, Jemima Khan, to the Premiere of his new film “Music & Lyrics” the other night. As you can see from the way the media picked over it, they were happy to draw comparisons to Liz Hurley and the Versace dress 13 years ago. It all goes to prove […]
Will Bernard Matthews survive bird flu?
The Guardian As he tucked into his own Christmas turkey, Bernard Matthews must have been relieved that 2006 was over. Hit by the the demise of the Turkey Twizzler and the exposure of animal cruelty – two of his workers had been filmed using a turkey as a baseball – his profits fell by 33% […]
CELEBRITY VENN
Kylie Minogue and Olivier Martinez have split amid rumours he had been unfaithful. Olivier has been linked to a series of other women throughout the couple’s four-year relationship. The Borkowski poet in residence takes a look, from a male perspective, at how this sort of behaviour can help consolidate fame. It takes some saliva to […]
Harry Reichenbach's blindfold stunt drivers
Harry Reichenbach loved to use stunts to usurp commercial enterprise. He keenly kept an eye on the media and anything that was getting a lot of attention would be targeted with one of his left field stunts. Harry had used stunt drivers in the very early years to publicise fair grounds and circuses, but with […]
A BAD CASE OF DRY ROT
The Borkowski poet in residence asked a builder his opinion of one of the major topics of the day and wrote this as a result…
Matthew Freud, legendary manipulator, stage manager and fixer
My old pal Matthew Freud is truly a legendary manipulator, stage manager and fixer; a figure, whose undoubted skills as a PR suit, moves in shadowy circles. A regular at Davos, he knows how to knit his contacts together. There is much bitching about him, but not from me. There seems to be some sense […]