Naming and shaming?
I have just rattled off a feature for Marketing on the Dasani disaster. Stand by for the fall out.
I have just rattled off a feature for Marketing on the Dasani disaster. Stand by for the fall out.
My pal Adrian Bryan Brown, the fantastic Broadway theatre publicist sent me the following email this morning. The UK Press Association website “Ananova” has replaced its “Theatre” wire with a link called “Showbiz quirkies.” Yes, we are now officially a freak show! http://www.ananova.com/entertainment/ I have been banging on about how theatre marketing and PR needs […]
My first book launch was for a brilliant and funny book called Glad to Be Grey by Peter Freedman. It was a glorious celebration of everything dull. Frankly it’s time to reprint the book, but I digress. On the week of its publication I staged a number of stunts to generate column inches to try […]