March 1, 2004

A great couple of weeks on the brands-discover-how-to-get-media-by-setting-up-a-stunt front. First there was the big Barbie/Ken Valentine’s Day break-up. I’d seen it coming: she’d been playing around with girls all over the place for years, and she’s got quite a history of making an exhibition of herself. Then there was Ultimo’s masterstroke of dumping Rod’s current […]

It’s been a great couple of weeks for brands discovering how to get media coverage by setting up a stunt. First there was the big Barbie/Ken Valentine’s Day split. I’d seen it coming; she’d been playing around with girls all over the place for years, and has quite a history of making an exhibition of […]