Should Jet2 respond to the White House ‘deportation’ video?
Campaign
Mark Borkowski, industry veteran and founder of eponymous PR firm Borkowski, believes Jet2 “absolutely” has to comment. “Silence risks being interpreted as complicity,” he says.
“A firm, dignified statement: ‘We don’t endorse this. We didn’t licence this. We reject this. It’s not just managing optics. It’s refusing to be a footnote in someone else’s cruelty. Yes, Jet2 should speak publicly. Not because political correctness demands it but because your brand DNA demands it. Let them meme themselves. You stay credible,” Borkowski adds.
https://www.campaignlive.com/article/jet2-respond-white-house-deportation-video/1927560