Women’s football is discovering the perils of a harsh spotlight
The Observer
The decision to launch an Instagram page with her boyfriend of under a month at the same time as Chelsea were losing 3-2 to Manchester City in the FA Cup semi-final, with Bright watching on, also felt like another faux pas.
“Part of the reason things are going wrong is you haven’t got the sort of talent around these people to develop careers,” says public relations consultant Mark Borkowski.
“It’s a dance. You don’t want to be forgotten. It’s a short career. What you do beyond that is given by the audience you drum up, and the tools to drum up that audience must never be too desperate. It’s a dangerous tightrope.”