Rooney's girl gets a Vogue makeover

With her furry boots and girl-next-door looks, Coleen McLoughlin is an unlikely choice for the cover of global style bible Vogue.

The women who have adorned its covers for the past 300 years ( I exaggerate, I am after all a publicist) have been, almost without exception, among the most beautiful in the world. Now Vogue is planning to break with tradition by bestowing the most prized position in the entire fashion industry upon Coleen.
It says something about the times we live in that very few of you are probably asking yourselves: “Coleen who?” Such is the ubiquity of the modern micro-celeb that we’re on first-name terms with them all. But in case you never browse Heat or the Sun or talk to anyone who does, she’s Coleen McLoughlin. Still in the dark? Well let’s try it this way: Wayne Rooney’s girlfriend.
And what a sad reflection that is on her paltry claim to fame. For unlike all the other women who have been immortalised on the cover of Vogue, Coleen is not even famous; except by association. Sure, she seems like a nice girl, and she scrubs up well enough, but outside of her immediate family it’s hard to imagine that many would regard her as icon of global glamour.
Nor, it has to be said, is she what is generally regarded as a fashion icon, for all her shopping mania and readiness to be photographed in a different outfit every day, as long as it includes those ridiculous Mukluk boots that require half a dozen small furry animals to be killed and skinned before they’re ready to wear.
It’s hard to imagine the style bible ever having stooped as low as this latest stunt – and make no mistake, it is a stunt. Vogue may be hoping to broaden their brand and attract a whole new readership but it seems pretty unlikely that the average chav-in-the-street is going to pick up a copy of Vogue at the local newsagent with their packet of fags and the latest Heat magazine.
So you have to conclude that there is only one real reason why they are doing it – to get publicity. They know that by putting Coleen on the cover they will get people talking, get the kind of media coverage that money can’t buy. And guess what? You’ve just been reading the proof that it works!

http://media.guardian.co.uk/marketingandpr/comment/0,7494,1440298,00.html