Mark Borkowski, one of the country’s most successful PR agents, believes Spacey will have to choose his roles carefully if he is to restore his career, partly because the public may not want to see him portraying characters that abuse power. “It’s all about the content,” he says. “Any failure that he has from now […]
The Times “It is a massive wake-up call,” Mark Borkowski, a PR executive, said. “The timing of when they jumped on to the Dylan bandwagon was very close to Nike. The two things were a perfect storm for the naysayers to dive in. “If you look at the great beer advertising throughout the decades — […]
The tragic death of 17-year-old Nahel after being shot by the police and the ensuing wave of riots in France has captured the world’s attention.
On Friday, President Macron blamed social media and video games for the spread of the riots, the latest bombardment in an aggressive anti-rioter communications campaign that has seen French government ministers refuse to mitigate their condemnation of the violence and even the family of the young victim call for an end to the unrest. Of course, […]
My thoughts in the Telegraph on the passing of Len Goodman. The last great showman: Why Len Goodman’s passing marks the end of an era.
“This old guard didn’t become famous overnight thanks to a TikTok, a reality show or a sex tape,” says branding and PR expert Mark Borkowski. “They rose through the ranks because they were bloody good at what they did and they were grateful and gracious when they found success because it didn’t come overnight. They […]
Every major war effort involves a degree of media manipulation. The creation of powerful images has always been a way to motivate populations in moments of conflict and gain sympathy abroad. A photo recently went viral showing an old man cradling a cat after, the post suggested, his home had been obliterated by a Russian […]
I have been pondering Peloton Interactive’s quick thinking Hail Mary. It’s rare for a major brand and public company to react to a communications issue with genuine dynamism, creativity and bravery, but huge credit to Peloton for their rapid response this week to what could potentially have been a reputational crisis. *’…And Just Like That’ SPOILERS* The high-end home […]
The MirrorRaheem Sterling is poised to become a global megastar like David Beckham after firing England to Tuesday’s Euros clash with Germany.Marketing experts say the forward has all the ingredients he needs to build ‘Brand Sterling’ – including son Thiago, who has embarked on a modelling career at the tender age of four.PR guru Mark […]
The ExpressPRINCE Harry and Meghan Markle are unable to raise the money needed for their big projects in the UK due to the Duchess of Sussex’s ambitions being much bigger – which could eventually lead to a race for the White House, a public relations expert and author says.PR expert Mark Borkowski said both Prince […]
Sky NewsA former publicist for Michael Jackson has said he refused to allow Martin Bashir access to the star, adding he felt the journalist had an agenda.It comes following a turbulent week for Bashir, after the Dyson Report found that he faked financial records to secure an interview with Diana, Princess of Wales for the […]
The Stage Circus impresario Gerry Cottle has died aged 75 after contracting Covid-19. A press statement released by Borkowski PR confirmed that Cottle died with coronavirus in Bath Hospital on January 13. Cottle found fame in the 1970s with the Gerry Cottle Circus, and also presented the Moscow State Circus and Chinese State Circus and […]