Many children have their own social media accounts, even those who are supposed to be too young to have one. And they tend to have a very different relationship with influencers than an older generation. “They follow them, understand the algorithms, they are learning from them. [Because] they think that they can do it, younger […]
According to The Express, PR expert Mark Borkowski has said that the couple needs to do something dramatic in order to make a comeback. He said: “2024 is a pivotal year for them. They need to do something to recover and find a new positive tactic because what they’re doing is clearly not working.” Mark […]
According to The Express, PR expert Mark Borkowski has said that the couple needs to do something dramatic in order to make a comeback. He said: “2024 is a pivotal year for them. They need to do something to recover and find a new positive tactic because what they’re doing is clearly not working.”Mark is […]
Mark Borkowski believes that the Duchess of Sussex is being advised ‘to send signals out’ that she wants to return to TV and film. Mr Borkowski said: ‘It’s a tactic and again underlines this constant need for recognition and more importantly, connection to fundraising activities’.
Mark Borkowski, one of the country’s most successful PR agents, believes Spacey will have to choose his roles carefully if he is to restore his career, partly because the public may not want to see him portraying characters that abuse power. “It’s all about the content,” he says. “Any failure that he has from now […]
The Times “It is a massive wake-up call,” Mark Borkowski, a PR executive, said. “The timing of when they jumped on to the Dylan bandwagon was very close to Nike. The two things were a perfect storm for the naysayers to dive in. “If you look at the great beer advertising throughout the decades — […]
On Friday, President Macron blamed social media and video games for the spread of the riots, the latest bombardment in an aggressive anti-rioter communications campaign that has seen French government ministers refuse to mitigate their condemnation of the violence and even the family of the young victim call for an end to the unrest. Of course, […]
“This old guard didn’t become famous overnight thanks to a TikTok, a reality show or a sex tape,” says branding and PR expert Mark Borkowski. “They rose through the ranks because they were bloody good at what they did and they were grateful and gracious when they found success because it didn’t come overnight. They […]
Every major war effort involves a degree of media manipulation. The creation of powerful images has always been a way to motivate populations in moments of conflict and gain sympathy abroad. A photo recently went viral showing an old man cradling a cat after, the post suggested, his home had been obliterated by a Russian […]
I have been pondering Peloton Interactive’s quick thinking Hail Mary. It’s rare for a major brand and public company to react to a communications issue with genuine dynamism, creativity and bravery, but huge credit to Peloton for their rapid response this week to what could potentially have been a reputational crisis. *’…And Just Like That’ SPOILERS* The high-end home […]