Press

Speeches, books and Instagram posts: How Harry and Meghan could make their own money

Erie News Now

However they move forward, Harry and Meghan will come under considerable scrutiny related to their income, said Mark Borkowski, founder and head of British public relations firms, Borkowski PR.

“It’s going to be incredibly difficult to generate clean money, not just over one year, but year in and year out to maintain that,” Borkowski said.

Read full article here: https://www.erienewsnow.com/story/41548247/speeches-books-and-instagram-posts-how-harry-and-meghan-could-make-their-own-money

Retail expert predicts Harry & Meghan’s revenue could hit £400m a year, if not more

Royal Central

PR expert Mark Borkowski told the Daily Mail that this global appeal will help them cash in not just in their new home base in North America, but worldwide. “I think around the world – China, America, South East Asia, India, parts of Europe – people will be falling over to get brand connections with them. They will make a fortune.”

He added, however, that they’re going to need this fortune if they plan to be totally financially independent. “…They have to make a lot of money to fuel the lifestyle and everything that they need,” he said. “It’s not that easy to separate yourself, security issues alone are enormous, and they are a target for security – how they live, how they operate.”

Read full article here: https://royalcentral.co.uk/uk/retail-expert-predicts-harry-meghans-revenue-could-hit-400m-a-year-if-not-more-136189/

“Harry and Meghan want heel lickers around them, not real journalists”

AD

The British public relations guru and writer Mark Borkowski (61) believes that only a small part of the British public will understand the decision of Harry and Meghan to distance themselves from the British royal family. “The majority will regard this as selfish behavior by someone cherished by the establishment,” says Borkowski by phone from Thailand.

Read full article here: https://www.ad.nl/show/harry-en-meghan-willen-hielenlikkers-om-zich-heen-geen-echte-journalisten~a29c647a/

Wax figures of the Duke and Duchess of Sussex have been swiftly removed from the Royal Family set at Madame Tussauds just hours after the couple announced they would be stepping back as senior royals.

The Standard
 
A series of commentators have strongly criticised their decision with public relations and crisis consultant Mark Borkowski saying about the Sussexes: “It does feel like a royal couple in exile”.
 

What has happened to Nigella Lawson?

Daily Mail

What has happened to Nigella Lawson? On the brink of her 60th birthday, the food writer and cooking show host has no TV work, new books or romance and is taking lessons from a confidence coach

PR guru Mark Borkowski comments: ‘Nigella has not successfully found a new image to inhabit. The food market is changing all the time and her big ideas are probably not big enough.’

Read full article here: https://www.dailymail.co.uk/news/article-7850005/What-happened-Nigella-Lawson-food-writer-no-new-books-60th.html

PR expert says Harry and Meghan could ‘make a fortune’ with Sussex ‘brand’

PR expert Mark Borkowski, who has worked with Noel Edmonds and Graham Norton, told the PA news agency: “This is what was always going to be the case, I think.

“I think Meghan never quite understood what it was to be at the front and centre of the royal family, married to perhaps one of the most famous young royals, and, you know, really couldn’t take the protocol and started to create the Sussex royal brand, very powerfully and linked very much to what they thought was important – mental health, many of the other charitable aspects.

“And gradually they were, and we saw that with the announcement of the birth of their child, they didn’t play to royal protocol and they suffered the slings and arrows of all that, action from the media who clearly found it odd in the way that they were communicating the birth and communicating news on Instagram and not playing the game.

“I think what’s actually happened is they’ve suffered a lot of negative PR. They want to do good and they’ve separated themselves.”

Mr Borkowski suggested that the Sussex “brand” could rival that of the House of Windsor…

Read full article here: https://uk.news.yahoo.com/pr-expert-says-harry-meghan-114755668.html

“The art and cost of hiding companies’ negative news on the internet”

Stuff

Other companies go even further and create fake news articles and misleading positive reviews. Mark Borkowski, a public relations veteran, says his company does some online reputation management for customers, but he warns that in the industry “there are a lot of snake oil salesmen and a lot of nefarious people you wouldn’t want to share a drink with on a night out”.

Read full article here: https://www.stuff.co.nz/technology/118603863/the-art-and-cost-of-hiding-companies-negative-news-on-the-internet

Year of trials and tribulations for Britain’s royals

France24

Andrew was dogged throughout the year by allegations that he had sex with one of the victims of US paedophile Jeffrey Epstein when she was a teenager.

Andrew’s attempts to clear his name in a BBC interview in November could have hardly gone worse.

The prince looked stiff and unapologetic — a performance akin to “watching a man in quicksand”, according to PR consultant Mark Borkowski.

Read full article here: https://www.france24.com/en/20191224-year-of-trials-and-tribulations-for-britain-s-royals

Tesco ‘forced labour’ story shows challenges to brands from supply chains

PRWeek

Supermarket has suspended agreement with Chinese business behind charity Christmas cards until investigation concludes.

PR luminary Mark Borkowski acknowledged the promptness of Tesco’s response, noting that a few years ago its crisis management function would not have been so agile.

“But the question is: what the hell is their supply chain doing?” he told Campaign. “It creates a bigger question about the very country where many companies are sourcing a large quantity of what they are selling in the UK. There’s not enough scrutiny on the very area of work that demands the greatest scrutiny, because it delivers economically.

“At the end of the day, people are struggling and austerity is a killer, while Tesco is facing massive competition on price from the likes of Lidl and Aldi.”

The irony that Tesco’s cards are sold to raise money for charity but are produced in a country renowned for questionable human rights was not lost on Borkowski: “If you talk about purpose, you can no longer use it as virtue-signalling gibberish.”

Read full article here: https://www.prweek.com/article/1669546/tesco-forced-labour-story-shows-challenges-brands-supply-chains

Has Tom Hiddleston broken his model?

Wellston Journal

“Some of the recent headlines have been unhelpful,” admits Mark Borkowski, a strategic PR consultant.

“There are events that happen and they‘re not thought-through properly, and the nature of being caught up with Taylor Swift‘s gang and not thinking it through strategically has undone him.

“Sometimes people don‘t recognise the power of their brand, and often you can‘t conduct yourself in the way you think you can.”

Read full article here: https://wellstonjournal.com/has-tom-hiddleston-broken-his-model.html

PR industry leaders are not overtly shocked by Boris Johnson’s decisive election victory, but are concerned about some of the campaign tactics deployed and what this means for society.

PRWeek

Mark Borkowski, founder, Borkowski PR: For a long time, I’ve known that moderates across the country were in trouble, but I didn’t realise that it would get this bad, this fast. We have handed our country into the hands of people who are willing to go to dark lengths to win.

In this campaign they have made promises and then edited them out of the recordings, they have posed as fact-checkers, they have mashed up footage of opponents to completely misrepresent them and they have been rewarded beyond their wildest expectations.

As much as I regret that Johnson has been rewarded for his behaviour, I have to hold out hope that Corbyn is forced to take responsibility for guiding his party into disaster.

Read full article here: https://www.prweek.com/article/1668707/ge2019-reaction-simplistic-populist-lines-work-hive-mentality-toxic-ethical-comms-threat

Jacqueline Jossa EXCLUSIVE: I’m A Celebrity winner could make £5 MILLION after being crowned Queen of the Jungle… as she’s tipped for her own reality show and tell-all book

MailOnline

Renowned PR agent Mark Borkowski told MailOnline that with the right team behind her, Jacqueline could make millions of pounds in the coming months by capitalising on her ‘girl next door’ image…

Read full article here: https://www.dailymail.co.uk/tvshowbiz/celebrity/article-7772241/Im-Celebs-Jacqueline-Jossa-looks-set-make-1-MILLION-crowned-Queen-Jungle.html

The Drum Show: can the Royal Family brand survive Prince Andrew’s crisis?

With the fallout from Prince Andrew’s BBC interview still a hot topic in the news agenda, the theme of The Drum Show this week is the Royal Family brand and if it can survive this latest scandal.

Host Rebecca Stewart, The Drum’s senior reporter, was joined by: Zaid Al-Zaidy, founder and group chief executive at The Beyond Collective; Eva Simpson from The Daily Mirror; and Mark Borkowski, founder of Borkowski PR.

Read full article here: https://www.thedrum.com/news/2019/11/29/the-drum-show-can-the-royal-family-brand-survive-prince-andrews-crisis

The Corporate Cost of Prince Andrew’s Jeffrey Epstein Mess

Fortune

No one wants to be tied to someone who’s an alleged pedophile, says PR executive Mark Borkowski, who’s worked with the likes of Led Zeppelin, Prince, and Luciano Pavarotti via his London-based agency, Borkowski.

“No one wants to be associated with negativity. The dominos fell and there was no way of pulling them back up. It was like watching a man drown in his own hubris.”

Read full article here: https://fortune.com/2019/11/23/prince-andrew-jeffrey-epstein-corporate-cost/

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