Press

The Diana myth: Why she haunts us still — 20 years after her death

CBC News, 30th August 2017

“We’ve bought into the marriage of the young royals who are channelling their mother and channelling the fact that by hook or by crook their mom changed the Royal Family … forced them into a new way of communicating,” says Mark Borkowski, a British public relations expert who has worked with everyone from Michael Jackson to Mikhail Gorbachev.

Read the full article here.

Diana’s Death Forced British Royals To Overhaul Image

GG2.net, 18.8.17

“I for one believe that there are lessons to be drawn from her life and from the extraordinary and moving reaction to her death.” The result was royals “having to become more professional, and having to take real control and take outside advice and better professional people,” public relations expert Mark Borkowski told AFP.

Read the full article here.

The Strictly Factor: One In Five Of Highest Paid BBC Stars Have Appeared On Show

The Telegraph, 20.07.17

Mark Borkowski, the PR guru, said: “There are only two questions to ask about talent: do they provide value, are they at the top of their game? And secondly do the public like them, are they the brand that will bring more people to the channel?

“If you are on a top rated programme at the BBC – and Strictly is a national treasure – then it gives you massive bargaining power.”

Read the full article here.

‘How Louise Redknapp regained her mojo on Strictly after sacrificing her career for Jamie and their children’

The Daily Mirror, 06.07.17

PR guru Mark Borkowski believes this could be the beginning of Louise’s second wind – and that she could soon be commanding some very big figures with her talents.

He says: “She will never be top of the charts again as she was but she’s going through another period and she could be just as popular to brands and people as Jamie is.

“They’re the perfect double act, I suppose. She has fantastic earning potential.

“With a good agent, she’s not going to make multiple millions but she will make a healthy amount.”

Read the full article here.

Sport 2.0: crumbling traditions create a whole new ballgame

The Guardian, 14.06.17

Mark Borkowski, a PR and brand expert, insists that is a mistake. “I’m 100% sure that minority sports will suffer because it is about eyeballs and selling product and increasingly that’s what e-sports do,” he says.

He has a further message for any doubters. “Once upon a time darts and snooker were seen as joke sports played in smoky men’s clubs, but now they are respectable. And I know there are a number of big agencies, who represent Hollywood stars, who are paying close attention to e-sports.”

Read the full article here.

'Another Great Fail!'

BBC Radio 5,26.05.17

Mark on the BBC Radio 5, Up All Night show with Dotun Adebayo discussing Walkers.

Listen here (3:17:41-3:26:57)

 

Who's that girl muscling in on film premieres?

The Times (Main), 23/05/2017, p.21, Jack Malvern
One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. “The costs are eye-watering. For example, there’s an ex-rugby player who charges £13,000

https://www.thetimes.co.uk/article/whos-that-girl-muscling-in-on-film-premieres-r098cv983

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