Meghan Markle is ‘furious’: duchess is upset with the royal family and their different rules for her
The Royal Observer
Something is beginning to unwind at the heart of Meghan and Harry,” PR expert Mark Borkowski dished. “I think 2024 is going to be seismic, either because they’re going to do something to recover and find a new positive tactic, or it’s going to be the undoing of the brand.”
He added: “It can only go one or two ways. It can’t stay where it is at the moment. Because it’s clearly not working.”
https://www.theroyalobserver.com/p/meghan-markle-furious-royal-family-different-rules-for-her
Meghan Markle’s values simply haven’t delivered
Geo News
Meghan Markle’s values and plans from Hollywood have just come under fire. All of this has been brought to light by PR expert Mark Borkowski.
He weighed in on everything during a most recent piece for the Guardian. In the piece Mr Borkowski touched at length about Meghan’s intentions for Hollywood. Read More: Prince Harry, Meghan Markle planning to break silence over royal race row.
Referencing that and her recent public appearances Mr Borkowski said, “Look, if you’re appearing on red carpets and premieres, that means you’re putting yourself on show for the type of people who might cast you, book you, use you.”
“That’s what Meghan’s been about,” he added.
https://www.geo.tv/latest/525480-meghan-markles-values-simply-havent-delivered
Meghan Markle scrambling for work as firms turn their backs on Duke and Duchess of Sussex
GBN
PR expert Mark Borkowski has claimed the content that the Sussexes want to produce is not what firms are looking for.
Meghan Markle is scrambling for work as firms are turning their backs on the Duke and Duchess of Sussex, according to a PR expert.Getty
Borkowski said: “Look, if you’re appearing on red carpets and premieres, that means you’re putting yourself on show for the type of people who might cast you, book you, use you.
https://www.gbnews.com/royal/meghan-markle-news-duke-duchess-of-sussex-prince-harry
‘It hasn’t delivered for them’: where next for Harry and Meghan, content creators?
The Guardian
“Look, if you’re appearing on red carpets and premieres, that means you’re putting yourself on show for the type of people who might cast you, book you, use you,” said PR expert Mark Borkowski. “That’s what Meghan’s been about.”
What the couple seem to be seeking are people to back the kind of projects they want to be linked with, he added. “The trouble is, all this high-ended stuff around the values that they portray, it hasn’t delivered for them.” And they need to make money.
Prince Harry and Meghan Markle ‘overhyped’ in Hollywood as they ‘fail to deliver’
Express
However, their popularity is seemingly dwindling as one PR expert warned they may have tried to make too big of a splash when they first left the UK and now have earned themselves a reputation of not being able to deliver.
Publicist Mark Borkowski, who has been following the Sussexes’ moves closely since they arrived in America, claims their current downfall is due to a major mistake they made when they first entered Hollywood.
He told The Telegraph over the weekend that because the couple “were overhyped” they’ve lost most of their career momentum in the “fickle” Hollywood system.
https://www.express.co.uk/news/royal/1846680/prince-harry-meghan-markle-archewell-hype
Harry and Meghan’s attacks on Royal Family ‘have not gone down well in Hollywood’
Daily Express US
Mark Borkowski, a publicist and media strategist, believes Harry and Meghan may have cost themselves credibility in Hollywood due to the “negativity” around them.
He told The Telegraph: “They were overhyped. Hollywood is fickle. When you’re making money, everyone loves you. If you’re not making money, if there’s negativity around you, you turn quite toxic.
“What they did was generate hype and made a lot of promises that haven’t been delivered.
“The one thing Hollywood and America don’t like is too much negativity. Attacking the Royal family hasn’t gone down well, so they’ve got to come up with a new strategy.”
https://www.the-express.com/news/royals/121633/prince-harry-meghan-markle-royal-family-hollywood
Seismic 2024 looming for Sussex duo
Royal Observer
“Something is beginning to unwind at the heart of Meghan and Harry,” crisis manager Mark Borkowski ominously shared when discussing the couple’s current popularity.
“I think 2024 is going to be seismic, either because they’re going to do something to recover and find a new positive tactic, or it’s going to be the undoing of the brand. It can only go one or two ways. It can’t stay where it is at the moment. Because it’s clearly not working. We’ve seen countless appearances of Meghan on red carpets. The story of her being back in play in Hollywood is all about Meghan trying to return to her own turf, and being available for work, and getting back to Hollywood,” he added.
https://www.theroyalobserver.com/p/hollywood-has-had-enough-of-prince-harry-and-meghan-markle
Is it the beginning of the end for Brand Sussex?
Daily Mail
Meghan also appeared on the red carpet at Variety’s ‘Power of Women’ gala where she teased ‘exciting’ new projects for her and Harry. She also sat with two of LA’s most powerful women, one working for the Oscars and another high up at Universal Studios.
But Mark Borkowski, one of Britain’s most experienced crisis managers, has said he believes that Omid Scobie’s Endgame – and the royal race row it sparked – has ‘backfired spectacularly’ for the Duke and Duchess of Sussex. He is also convinced that the farrago over the Dutch translation naming King Charles and Kate ‘was clearly a publicity stunt’, a claim Mr Scobie denies.
Mr Borkowski has said that Meghan’s Hollywood relaunch is ‘clearly not working’. He claims that her new talent agency WME may be considering dropping her after less than six months amid signs the ‘Hollywood machine’ has ‘probably had enough of them’.
https://www.dailymail.co.uk/news/article-12840955/Meghan-Harry-Omid-Scobie-Hollywood.html
Prince Harry and Meghan Markle face ‘seismic’ 2024 as Hollywood ‘has had enough’, says expert
Mirror
However, the Sussexes’ relationship with the Royal Family does not seem to have improved and the publication of Omid Scobie’s controversial book Endgame, may not have helped matters. And now one of Britain’s most experienced crisis managers Mark Borkowski, has said something has to change as their brand is not working.
He told MailOnline: “Something is beginning to unwind at the heart of Meghan and Harry. I think 2024 is going to be seismic, either because they’re going to do something to recover and find a new positive tactic or it’s going to be the undoing of the brand. It can only go one or two ways. It can’t stay where it is at the moment. Because it’s clearly not working.
https://www.mirror.co.uk/news/royals/prince-harry-meghan-markle-face-31645425
Prince Harry and Meghan Markle warned they are ‘losing the PR war’ against Royal Family
Express
Harry and Meghan have had a close relationship with Mr Scobie in recent years, according to some reports.
The Sussexes and Mr Scobie have denied being friends.
However, Meghan apologised in court in 2021 for failing to remember that she authorised a senior aide to give Mr Scobie information for his book ‘Finding Freedom’, a biography of the Sussexes’ time with the Royal Family.
Meghan admitted that her then-press secretary, Jason Knauf, “did provide some information to the authors for the book and that he did so with my knowledge.”
Discussing Meghan and Harry’s own projects, Mr Borkowski added: “People don’t believe in Harry and Meghan. People in the UK see them as disruptive and disrespectful to the Queen.
King brushes off Omid Scobie race row: Charles jokes ‘he’s alright… just about’ as Palace considers legal action – after Piers Morgan named two royals accused of racism
Daily Mail
Buckingham Palace declined to comment, with PR expert Mark Borkowski saying: ‘These spats and tittle tattle will just run out. If [Harry’s memoir] Spare didn’t do anything to dislodge the royal brand, some journalist whose credibility is under question is not going to do anything.’
Meghan Markle’s flurry of A-list party appearances is a ‘tactic’ to ‘send signals out’ that she is looking for new projects and ‘underlines a constant need for recognition’, PR expert claim
Daily Mail
Mark Borkowski believes that the Duchess of Sussex is being advised ‘to send signals out’ that she wants to return to TV and film.
Mr Borkowski said: ‘It’s a tactic and again underlines this constant need for recognition and more importantly, connection to fundraising activities’.
Who will the cancel mob target now? Bosses fear their multi-million Christmas campaigns will be next to draw activists’ ire as M&S is forced into apology over ‘anti-Palestinian’ festive ad
Daily Mail
Mark Borkowski, arguably the UK’s top PR guru, told MailOnline the row over an ‘innocent tissue fire.. emphasises the ridiculous fears that brands have now’.
How Kevin Spacey can save his career from the jaws of cancel culture.
The Telegraph
Mark Borkowski, one of the country’s most successful PR agents, believes Spacey will have to choose his roles carefully if he is to restore his career, partly because the public may not want to see him portraying characters that abuse power. “It’s all about the content,” he says. “Any failure that he has from now on will be a nail in the coffin of his career, so anything he does while there is this spotlight on him needs to be significant, meaningful and good. The story mustn’t be about him, it must be about what he is doing.”
How Kevin Spacey can save his career from the jaws of cancel culture (telegraph.co.uk)
Sexism, celebrity and the tragedy of Rebecca Loos
Evening Standard
“Rebecca Loos was one of the last great kiss and tell stories,” says PR expert Mark Borkowski. “Back in those days, you’d get millions of eyeballs on the Sunday papers, and these headline splashes were real watercooler moments. Looking back now, Rebecca Loos was definitely treated badly. Beckham remained Saint David and she was painted as this scarlet woman. She might have come out of it with a bit of money, but her reputation and her private life was carved up forever.”
Top Gear producers fear for future of the show in wake of Andrew Flintoff’s horror crash amid claims only professionals could be allowed to take part in dangerous stunts
Daily Mail
PR guru Mark Borkowski said Flintoff’s injuries were clearly worse than first thought and raised concerns over health and safety used by officials at Top Gear.
He told MailOnline this week: ‘Anyone sensible looking at this will see pictures of Freddie Flintoff looks a pale shadow of what he once looked like.
‘He must have been pretty badly injured if he was out of commission for nine months still sporting those scars. It suggests his injuries might have been more serious than we thought.
‘The question mark is can Top Gear come back from this? If they’ve managed the news cycle which they have over these injures, the question is Top Gear viable in the future?
‘Replacing people like Clarkson, Hammond and May proved to be very difficult and if Freddie Flintoff isn’t coming back to it then there will be a problem getting the chemistry right.
‘Then there’s the true extent of what happened will soon come out. Can the BBC keep risking their presenters like this? This is the second major accident that should never have happened.
‘It is going to be difficult to get presenters insured on that show. Two accidents have happened there.
‘No matter how safe you’re trying to be, you’re still trying to create exciting entertainment which Top Gear has been doing for years.’
https://www.dailymail.co.uk/news/article-12507843/Top-Gear-crash-Andrew-Freddie-Flintoff-stunts.html
Critics ‘paid off to boost film’s online rating’ on Rotten Tomatoes
Mark Borkowski, the British PR agent, said the scandal had echoes of the fake reviews that have proliferated on Amazon. They led the company last year to take legal action against five brokers who were encouraging almost 350,000 people to write misleading reviews. Borkowski said the practice was damaging to the credibility of the film industry.
“The idea of being paid to write a positive review is anathema to a serious critic,” he added. “Film publicity has become increasingly commoditised as the money has fallen out of it. It shines a light on a system which is becoming fairly corrupt.”
Borkowski said it demonstrated the unhealthy power sites such as Rotten Tomatoes had in influencing business decisions. “Hollywood had a backlash against publicists wielding too much power and being able to blacklist journalists from interviews but the one thing it needs is transparency,” he added. “It now seems we are in a race to the bottom in terms of trust.”
Critics ‘paid off to boost film’s online rating’ on Rotten Tomatoes (thetimes.co.uk)
‘I’m puzzled why they are coming’: Harry and Meghan are set to touch down in the UK on Sunday for European tour
MailOnline
PR guru and brand expert Mark Borkowski said he expects Meghan to use the trip to gain publicity. He told MailOnline: ‘This remains a Cold War between houses still in conflict. To those outside looking in, it appears that Meghan is constantly looking to intersect the news agenda’.
He said that a portrait of Meghan that was remarkably similar to one of Harry’s mother was ‘was perfectly timed at a time the world was remembering Diana’ on the 25th anniversary of her death this week.
Mr Borkowski said: ‘It appears she [Meghan] is a modern celebrity that is defined by her media profile. This is a pedantic explanation to suggest that the visit will be one that will be in the full glare of the media, she will be using every occasion to regenerate her narrative. It’s a new form of photosynthesis – converting media energy to extract the nutrients for continued brand fame’.
Meghan Markle and Prince Harry’s UK visit: Dates, schedule and itinerary | Daily Mail Online
Harry and Meghan ‘bewildered’ about next steps away from Royal Family
Daily Mirror
Prince Harry and Meghan Markle aren’t ready for a future away from the royal family, an expert claims.
Mark Borkowski, the founder of Borkowski PR, spoke to the Mirror exclusively and noted how the Duke and Duchess of Sussex have experienced an adjustment, especially Harry. “It can’t be easy for him [Harry] stuck in Montecito away from what he was conditioned to be – this servant to the Royal Family and the state. That was what he was bred to be,” Mark said.
“I think that, you know, they will be bewildered about what they can do next,” Mark said, “Given the fact that anything that they’ve touched, it’s got overhyped and hasn’t delivered.” Mark believes that the current track that Harry and Meghan are on isn’t the right one for them.
“They don’t have a track record to be content producers. You just don’t become a content creator overnight. You need a huge team. You didn’t get a sensation that they had the right people around them. So all these things starting to derail,” Mark said, “I would say that they’re beginning to hurt slightly financially. Because, you know, they tried to set up this, foundation or whatever they were doing out of America, but it was very still trading off the royal connections.”
Mark seems to think that the reason Meghan and Harry are hurting is because they didn’t handle the split as well as the Royal Family did. “The royal family did a very good job where they sidelined them, they didn’t comment, whatever comment they had, it was always brief and beautifully copywritten. They haven’t taken the ball back and throw it back to them, they’ve just isolated them,” he said.
https://www.mirror.co.uk/3am/us-celebrity-news/harry-meghan-bewildered-next-steps-30779737
Helen Skelton’s decision to quit BBC will ‘open doors and drive her to success’: PR experts say presenter’s ‘girl next door image’ will win her new advertising deals and TV roles – and she could be tempted back to Beeb with ‘lucrative’ pay offer
Daily Mail
PR guru Mark Borkowski said Ms Skelton’s career could bloom because of her decision and said she will be buoyed by Hollie Willoughby’s new mega-money deal with ITV – with hope of a similar lucrative offer from the Beeb soon.
Mr Borkowski added the BBC must ‘cling on’ to Helen, who will make big money when she is ready to return to work after a tumultuous two years in her personal life.
And a deal will be in the offing because she is very popular with viewers and listeners alike, who are drawn to her bubbly personality and natural ‘girl next door’ persona, he claimed.
‘With a good team behind her she will be assured of a lucrative future’, Mr Borkowski said. ‘I think with the Holly Willoughby news of her mammoth pay deal, the BBC should cling on to her.’