Press

SPONSOR ME Anthony Joshua earns £8.3m in endorsements and sponsorship deals, and has solidified his status as king of the brands

The Sun

PR Guru Mark Borkowski believes the 2012 Olympic gold medallist has galvanised his sponsorship deals after going on a downward trajectory following his surprise defeat…

Read full article: https://www.thesun.co.uk/sport/10521486/anthony-joshua-sponsors-endorsements/

Jacqueline Jossa EXCLUSIVE: I’m A Celebrity winner could make £5 MILLION after being crowned Queen of the Jungle… as she’s tipped for her own reality show and tell-all book

MailOnline

Renowned PR agent Mark Borkowski told MailOnline that with the right team behind her, Jacqueline could make millions of pounds in the coming months by capitalising on her ‘girl next door’ image…

Read full article here: https://www.dailymail.co.uk/tvshowbiz/celebrity/article-7772241/Im-Celebs-Jacqueline-Jossa-looks-set-make-1-MILLION-crowned-Queen-Jungle.html

The Drum Show: can the Royal Family brand survive Prince Andrew’s crisis?

With the fallout from Prince Andrew’s BBC interview still a hot topic in the news agenda, the theme of The Drum Show this week is the Royal Family brand and if it can survive this latest scandal.

Host Rebecca Stewart, The Drum’s senior reporter, was joined by: Zaid Al-Zaidy, founder and group chief executive at The Beyond Collective; Eva Simpson from The Daily Mirror; and Mark Borkowski, founder of Borkowski PR.

Read full article here: https://www.thedrum.com/news/2019/11/29/the-drum-show-can-the-royal-family-brand-survive-prince-andrews-crisis

The Corporate Cost of Prince Andrew’s Jeffrey Epstein Mess

Fortune

No one wants to be tied to someone who’s an alleged pedophile, says PR executive Mark Borkowski, who’s worked with the likes of Led Zeppelin, Prince, and Luciano Pavarotti via his London-based agency, Borkowski.

“No one wants to be associated with negativity. The dominos fell and there was no way of pulling them back up. It was like watching a man drown in his own hubris.”

Read full article here: https://fortune.com/2019/11/23/prince-andrew-jeffrey-epstein-corporate-cost/

Queen would be ‘horrified’ at Prince Andrew’s ‘inevitable’ resignation

The Mirror

Public relations and crisis consultant Mark Borkowski described the events as the biggest crisis the royal family has faced since the death of Diana, Princess of Wales.

Speaking about the Netflix drama The Crown, which chronicles the monarchy, he said: “This actually kicks The Crown into a cocked hat, the producers of The Crown must be kicking themselves because they haven’t got anything in the current series that is so topical and real as this, because it’s got all the stuff of the past, wrapped into now.

“I read that statement and thought it’s a fantastic statement but three years too late, if he had written that statement three years ago distancing himself from Epstein none of this would’ve happened.”

Read full article here: https://www.mirror.co.uk/news/uk-news/queen-would-horrified-prince-andrews-20924900

Prince Andrew BBC Newsnight interview branded ‘biggest crisis since Princess Diana’s death’

The Independent

Mr Borkowski said the crisis would have overshadowed the work of all the Royal Family who would have been questioned about Andrew for months, just like the political leaders of the two main parties were in their televised debate on Tuesday night.

Read full article here: https://www.independent.co.uk/news/uk/home-news/prince-andrew-news-epstein-bbc-interview-death-diana-royal-family-news-a9211571.html

So what does a royal like Prince Andrew do in life if charities desert him?

Stuff

When asked why Andrew may have taken part in the BBC interview, Mark Borkowski, a public relations and crisis consultant, said that perhaps the duke was “looking ahead at year in front of him 2020, 2021, and probably 50-70 per cent of work he’d do in any given year not there,” because of the Epstein scandal.

“When your purpose is threatened and challenged, and when your status is not what it was, for a man reaching 60 he doesn’t want to be that person he used to be on the golf course, so he had to up his game and draw a line under it,” Borkowski said.

Read full article here: https://www.stuff.co.nz/life-style/life/117554815/so-what-does-a-royal-like-prince-andrew-do-in-life-if-charities-desert-him

There’s an unspoken set of contemporary rules behind the Royals, TV and PR – and Prince Andrew broke them all.

PR Week

There’s an unspoken set of contemporary rules behind the Royals, TV and PR – and Prince Andrew broke them all. As a masterclass in PR disaster, the interview will not be knocked off the top rank for some time. The Royal Family and TV has generally been a toxic marriage and given the long-term negativity around Prince Andrew as a starting point, his hubris was always going to raise a few eyebrows.

Designed as a PR exercise to dampen the flames, it did the opposite, igniting global negative headlines and a million social memes. Prince Andrew should have been counselled and he most likely was. If you want to garner positive media you have to tread with caution, put in the hours and build some good relationships before you step into the spotlight.

Never before has a plan been so liable to exposure nor so important, and if you only have inefficient sweat glands, selective memory and pizza to back you up, you need to be prepared to challenged; listen to good and impartial advice. It will now be even harder for him to rebuild any kind of voice or brand that we can listen to or believe.

Read full article here: https://www.prweek.com/article/1666041/prince-andrew-interview-will-reign-masterclass-pr-disasters-time-industry-reaction

Is Meghan Markle ‘Hated’ By The Media?

Last month, Harry sued the owners of The Sun and The Daily Mirror over alleged “illegal interception of voicemail messages,” according to a report by Fox News. The Duke of Sussex likewise sued the Claim over “the intrusive and unlawful publication of a private letter.”

However, a few royal family observers believe that taking the tabloids to court might backfire on the Sussexes. “It’s a really, really dangerous game,” PR specialist Mark Borkowski told The Guardian. “You’re going to make a lot of lawyers rich, they’ll be rubbing their hands from both sides.”

Read full article here: https://www.latintimes.com/meghan-markle-hated-media-450987

I have never seen anything so disastrous

The Independent

Speaking about the interview, public relations and crisis consultant Mark Borkowski said: “I have never seen anything so disastrous. For any students of PR that is how not to do it.

“It was like watching a man in quicksand and unfortunately, I don’t think anyone would have thrown him a line to get him out.”

Read full article here: https://www.independent.co.uk/news/uk/home-news/prince-andrew-bbc-newsnight-interview-epstein-queen-emily-maitlis-royal-family-a9206791.html

Queen approved Duke of York’s ‘disastrous’ interview about Jeffrey Epstein sex scandal

The Scotsman

Public relations and crisis consultant Mark Borkowski said about the interview: “I have never seen anything so disastrous. For any students of PR that is how not to do it.

“It was like watching a man in quick sand and unfortunately, I don’t think anyone would have thrown him a line to get him out.”

Read full article here: https://www.scotsman.com/news/people/queen-approved-duke-of-york-s-disastrous-interview-about-jeffrey-epstein-sex-scandal-1-5047692

Prince Andrew’s Epstein interview roundly panned: ‘nuclear explosion level bad’

Washington Post

Mark Borkowski, a public relations and crisis consultant, told The Washington Post that if asked, he would have advised the prince to “100 percent absolutely not” do the interview: “There was absolutely no reason for him to take such a leap of faith.”

Rather than snuff out the scandal, Borkowski said, the interview “pumped oxygen” into it. He said some of Andrew’s language was “unforgivable,” as was the lack of empathy for Epstein’s victims.

He also said some of Andrew’s answers probably wouldn’t wash with the public.

“How do you spend four days in America killing a friendship?” Borkowski said. “Everybody has fallen out with a friend. Do they spend four days in a luxury flat?

“This is what you have to think about when you are preparing people for interviews: Does it pass the common-sense test? And it doesn’t.”

“This is what you have to think about when you are preparing people for interviews: Does it pass the common-sense test? And it doesn’t.”

Rad full article here: https://www.washingtonpost.com/world/europe/prince-andrews-epstein-interview-roundly-panned-nuclear-explosion-level-bad/2019/11/17/62b28a02-094b-11ea-8054-289aef6e38a3_story.html

The Prince Andrew interview is a masterclass in how not to do PR

The Telegraph 

These are the best of times, the worst of times. We have the potential to tell our truths and the capacity for folly. We can take a rushed headline now, or we can build a platform for a more sustainable and hard-hitting narrative. But the thing is, just words don’t make a story any more. 

Read full article here: https://www.telegraph.co.uk/news/2019/11/17/prince-andrew-interview-masterclass-not-do-pr/

NO SWEAT. Ant and Dec mock Prince Andrew’s bizarre claim he ‘doesn’t sweat’ in cheeky I’m a Celebrity opener

The Sun

And public relations and crisis consultant Mark Borkowski said: “I have never seen anything so disastrous. For any students of PR that is how not to do it.

“It was like watching a man in quick sand and unfortunately, I don’t think anyone would have thrown him a line to get him out.”

Read full article here: https://www.thesun.co.uk/tvandshowbiz/im-a-celebrity/10365740/ant-and-dec-mock-prince-andrews-sweat-im-a-celebrity/

Prince Andrew’s media advisor quit two weeks ago after warning him not to do interview

The Mirror

PR and crisis consultant Mark Borkowski said it was a lesson on “how not to do” public relations.

“I have never seen anything so disastrous. For any students of PR, that is how not to do it,” he said.

“It was like watching a man in quicksand and unfortunately, I don’t think anyone would have thrown him a line to get him out.”

Mr Borkowski said he would not have advised Andrew to do the interview, adding that his comments on the show will “haunt him” in the future.

“I feel sorry for a lot of charities that got on well him,” Mr Borkowski said. “He [Andrew] has done remarkable work for charity, but whether or not he can be an ambassador again after that…

“This really does park the bus across his ability to do the work many people have benefited from.”

Mr Borkowski said his advice to the duke would be to “keep a low profile”, switch off his phone and not look at the papers, adding: “It’s going to be a very ugly day tomorrow”.

Read full article here: https://www.mirror.co.uk/news/uk-news/prince-andrews-media-advisor-quit-20899110

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