PR guru Mark Borkowski disagreed [with Piers Morgans tweets] and said his image was strong enough to bounce back. “It’s certainly not a good day for his brand. They will be wringing their hands in despair but there is always the ability to recover,” he said. “Plus, he is a double act, it is not just him but his wife and kids, the Beckham dynasty. “We must never forget that there is a lot of love for him and he has proved to be a statesman, especially during the Olympics. He was once the most loathed person on the planet after being sent off during the World Cup and the alleged affair with Rebecca Loos stuff. He knows how to deal with bad press and bounce back.”
The People, 05.02.17
Last night PR expert Mark Borkowski said of questions about Beckham-UNICEF connection: “If your being flown all over the world the costs will rack up and the basic problem is that these things have slipped out. It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being involved with charities. Even these game shows that you see on TV, where people play for charity, they still get paid.”
Sunday Mirror, 05.02.17
Last night PR expert said: “If your being flown all over the world the costs will rack up and the basic problem is that these things have slipped out. It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being involved with charities. Even these game shows that you see on TV, where people play for charity, they still get paid.”
Sunday Express, 01.01.17
“It’s a passing of icons that cannot be replaced,” says media PR agent and author Mark Borkowski. “They were groundbreaking artists. George Michael was on the cusp of making some more great records. You look around at a generation that’s left behind and you realise that many of them are on borrowed time. I went to the Desert Trip gig in California this year where is was The Who, Bob Dylan, The Rolling Stones, Roger Waters, Neil Young and Paul McCartney. Mick Jagger said from the stage; ‘I know why you’re all here. You want to catch it before we creak’. If you would look ahead to the next 30 years and ask is there a David Bowie out there, of course there’s not.”
The sponsorship files: who funds our biggest arts institutions?
Mark comments on Benedict Cumberbatch’s ‘coloured’ remark in the run up to the Oscars. Has this scuppered his chances for an Oscar?
Celebrity selfies: A year of famous photographs from attention-seeking stars. Pouting, posing, primping, preening – there’s little today’s celebs love better than snapping themselves in a selfie.
Apple’s Tim Cook: Martyr Or Visionary?
Steve Jobs’ suited successor, Tim Cook, may not excite the same quasi-religious fervour, but those who lament that Apple’s heyday is behind it may yet be proved wrong.
‘No, we’re not that Isis’: when news taints your brand
A Sunderland pub, a Malvern clothes shop and even Downton’s dog are learning that not all publicity is good
Lego ends Shell partnership following Greenpeace campaign.
Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group
Sainsbury’s sales strategy slip up The supermarket is exhorting staff to get shoppers to spend an extra 50p on every visit – but it accidentally made the plan public.
This week our guest is Mark Borkowski, acclaimed PR specialist, writer and British marketing and communications industry commentator.
Mark Borkowski’s blog ‘Mark My Words’ www.markborkowski.co.uk listed #2 in Cision PR Blogs UK Top 10:
Doctor Who: Matt Smith on his final days as The Doctor
“If I was going to choose to spend a couple of years in anyone’s body, why not live it as the Doctor? He’s going to have more fun than almost anyone else alive”
Meet Team Cupcake: Nigella’s lawyers, PR and brother who are helping her win the public sympathy battle against her ex-husband Charles Saatchi as poll reveals people have sympathy for her
Nigella Lawson: The anatomy of a marriage Revelations about Nigella and Charles Saatchi’s relationship have shocked us, but every couple has a public facade
I know Tom Daley is an admirable chap but I can’t help feeling a little manipulated.