Continuing with the stunts of Percival Stein, this week’s “Son of Barnum”, Stein found himself in the employ of a large but financially insecure New York Tailoring business.
Despite numerous attempts to increase their revenue, Teideman’s of NYC were making a loss for the fifth year running. Having heard of Stein’s exceptional talents for publicity, Teideman’s chairman, Norman Starck employed Stein to “revamp” their image.
Stein’s entertainment background and his previous liaison with Joseph Eierling meant he was the ideal person to hear about travelling novelties. Inspired by a Finnish gentleman named Vaimo Myllrynne who was touring as an attraction around the U.S., Stein employed Myllrynne with a view to publicising Teideman’s Tailoring.
Myllrynne was in fact, the world’s tallest man, and Stein believed that only the finest, most intricate tailoring would suit his physique. With that in mind, Myllrynne was dressed from head to foot in Teideman’s sartorial splendour. Suits, shirts, trousers and cashmere coats were customised for Myllrynne to wear as he went on tour with Stein around the East Coast as Teideman’s living tailor’s dummy.