Early PR and the King Tut Exhibition

These days it’s common place to see wags in provocative clothing, short skirts and low cut tops. They are just various no names who try to attract attention by means of their dress, and whose ends are usually as an MTV reality TV host.

In 1922, an English publicist St. John Morton was involved in one of the earliest attempts at getting the media of the day to pay attention to a woman because of her dress. Dolores Denis Denison arrived at the prestigious private view of the King Tut Exhibition, desperate to gain entry, dressed as an Egyptian mummy. This one was in a long line of stunts that she pulled with her publicist St. John Morton.

It is known that she did manage to get into the exclusive private view, but no one knows who long she stayed and whether her attire was considered terribly bad taste or not.