Dishonoured How the Beckham knighthood scandal reveals the rot at the heart of the honours system
Sunday Times, 12.02.17 Read here: https://www.thetimes.co.uk/article/dishonoured-7rdrpzs9t
Mark Comments
Dishonoured: How the Beckham knighthood scandal reveals the rot at the heart of the honours system
Sunday Times, 12.02.17 Mark Borkowski, a public relations expert, argued that brand Beckham was having a “wobble” rather than a “tumble”. He added: “It’s now all about recovery and it will be business as usual.”
Obama And Branson Kitesurfing Trip Branded Huge Publicity Stunt
The Guardian, 08.02.17 Read here: https://www.theguardian.com/us-news/2017/feb/08/barack-obama-richard-branson-kitesurfing-trip-necker-island
Branson Accused Of Publicity Stunt Over Obama Trip
The Guardian, 09.02.172 “Branson always has a very strategic and clever way of exploiting publicity,” said Mark Borkowski, a London-based PR consultant who has written a book about the art of publicity stunts. “This is a money-can’t-buy publicity opportunity worth millions. It has been reported all over the free world and these are the first […]
Has Tom Hiddleston Damaged His Brand?
BBC News, 09.02.17 Read here: http://www.bbc.co.uk/news/entertainment-arts-38917456
Beckham Blackmail Plot
Good Morning Britain, 07.02.17 Mark on the GMB sofa discussing ‘those emails’ and what’s next for Brand Beckham. Watch here: Link Expired
PR guru: He'll bounce back
Brand Beckham will bounce back from the email scandal, PR experts said last night. PR Guru Mark Borkowski said the public still ha “a lot of love” for the football icon. And he pointed to how Becks had managed to go from national hate figure to hero after being sent off against Argentina in the […]
Four-letter Emails Storm 'won't hurt Brand Becks'
PR guru Mark Borkowski disagreed [with Piers Morgans tweets] and said his image was strong enough to bounce back. “It’s certainly not a good day for his brand. They will be wringing their hands in despair but there is always the ability to recover,” he said. “Plus, he is a double act, it is not […]
Beckham's Knightmare
The People, 05.02.17 Last night PR expert Mark Borkowski said of questions about Beckham-UNICEF connection: “If your being flown all over the world the costs will rack up and the basic problem is that these things have slipped out. It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being […]
Beckham Exclusive: My regret Over 4-Letter Rant
Sunday Mirror, 05.02.17 Last night PR expert said: “If your being flown all over the world the costs will rack up and the basic problem is that these things have slipped out. It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being involved with charities. Even these game shows […]