Sunday Express, 01.01.17 “It’s a passing of icons that cannot be replaced,” says media PR agent and author Mark Borkowski. “They were groundbreaking artists. George Michael was on the cusp of making some more great records. You look around at a generation that’s left behind and you realise that many of them are on borrowed […]
The sponsorship files: who funds our biggest arts institutions? http://www.theguardian.com/culture/2015/mar/02/arts-corporate-sponsorship-tate-british-museum
Download the BBC Radio 4 Media Show Podcast from Wednesday 28th January to hear Mark discussing The Sun’s PR strategy for Page 3 http://www.bbc.co.uk/podcasts/series/media
Mark comments on Benedict Cumberbatch’s ‘coloured’ remark in the run up to the Oscars. Has this scuppered his chances for an Oscar? http://metro.co.uk/2015/01/27/the-timing-is-just-terrible-for-such-a-remark-has-benedict-risked-his-oscar-chances-with-coloured-remark-5037917/?ito=v-a
Celebrity selfies: A year of famous photographs from attention-seeking stars. Pouting, posing, primping, preening – there’s little today’s celebs love better than snapping themselves in a selfie. http://www.mirror.co.uk/3am/celebrity-news/celebrity-selfies-year-famous-photographs-2928335
Apple’s Tim Cook: Martyr Or Visionary? Steve Jobs’ suited successor, Tim Cook, may not excite the same quasi-religious fervour, but those who lament that Apple’s heyday is behind it may yet be proved wrong. http://www.managementtoday.co.uk/news/1313403/apples-tim-cook-martyr-visionary/
‘No, we’re not that Isis’: when news taints your brand A Sunderland pub, a Malvern clothes shop and even Downton’s dog are learning that not all publicity is good http://www.theguardian.com/business/shortcuts/2014/oct/13/not-isis-name-change-sunderland-pub-malvern-shop-news-brand
Lego ends Shell partnership following Greenpeace campaign. Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group http://www.theguardian.com/environment/2014/oct/09/lego-ends-shell-partnership-following-greenpeace-campaign
Sainsbury’s sales strategy slip up The supermarket is exhorting staff to get shoppers to spend an extra 50p on every visit – but it accidentally made the plan public. http://www.theguardian.com/business/2014/sep/30/sainsburys-sales-strategy-public