The Guardian, 09.02.172
“Branson always has a very strategic and clever way of exploiting publicity,” said Mark Borkowski, a London-based PR consultant who has written a book about the art of publicity stunts. “This is a money-can’t-buy publicity opportunity worth millions. It has been reported all over the free world and these are the first pictures since we saw him [Obama] get in that helicopter and head away from the chaos left behind.”
Borkowski said Obama embodied “change, modernity, dignity and style” and “all that is great for Virgin values – they might not be winners all the time but they stand for principles”.
“I am curious about what Branson and Obama will be doing next,” hes aid. “It poses a lot more questions than it answers.”