Elon Musk’s Barnum-esque page pageantry is having a negative impact on Tesla’s sales and share price
I’ve been asked by a few people, including the The Guardian, for a communications perspective on reports that Elon Musk’s Barnum-esque page pageantry is having a negative impact on Tesla’s sales and share price. A charismatic figurehead is critical to effectively communicating and ultimately adding value to a business. Still, Musk risks becoming a cautionary […]