I’ve been asked by a few people, including the The Guardian, for a communications perspective on reports that Elon Musk’s Barnum-esque page esque pageantry is having a negative impact on Tesla’s sales and share price. A charismatic figurehead is critical to effectively communicating and ultimately adding value to a business. Still, Musk risks becoming a cautionary tale about […]
Netflix also produced the less popular but generally well-regarded “Heart of Invictus,” which focused on Harry’s international games for wounded service men and women. But other projects were shelved or are nowhere close to production, The Wrap said.“Taking on Harry and Meghan was a great coup for Netflix,” U.K.-based public relations and branding expert Mark […]
As for Miss Americana, she became the brand – an “unconventional, unexpected, and utterly mesmerising” transformation, Mark Borkowski, brand expert and founder of PR agency Borkowski, tells HELLO! And it didn’t happen by accident.“She’s not just a singer; she’s a narrative weaver, a community builder, and a master of the art of connection,” says Mark. […]