For 331 years Coutts’s reputation for guaranteeing the utmost discretion made it the bank of choice for the rich and famous – including King Charles and every member of the royal family since George IV. Now Coutts finds itself a very high-profile target in the latest UK culture war, following a decision to cut ties […]
Having spent most of the past 48 hours being mined for my thoughts on the BBC Presenter story I will try to distil here what I see as the most significant lessons and warnings for communications and reputation management professionals. Please visit (and subscribe to) the Borkowski Substack for my thoughts in full.The Sun used […]
Spotify’s choice to sever ties with Meghan and Harry may result in a significant financial setback for the couple. This decision also casts doubts on their dwindling aspirations of attaining the status they crave.Are we witnessing a precarious stack of dominos ready to topple with their other deals? Meghan may have a bright future as […]
Mr Borkowski said: “It’s a very cold and lonely place and people just see the bright side of fame. We don’t talk enough about the prefabricated hell that people live in when they’re famous.” He also said that “families” who are not the celebrity do not get “considered” and have to deal with the fallout […]
As an early adopter, I vividly remember sitting in a pub, taking a phone call, and realising that this could be the answer to working remotely. The idea of running my office from a charming old Cotswold hostelry seemed like utter bliss. Not WFH more WFTP. However, this dream scenario soon diminished as the hidden […]
The rise of social media promised a vibrant public square, but it also brought forth new challenges. Online trolling, disinformation, and a disconnected public have plagued these spaces.Newsrooms rely on metrics to engage audiences, but we are transforming the digital realm into toxic hellscapes. The latest Reuters Institute Digital News Report reveals a decline in […]
Financial Times Perhaps what the presence of stars on LinkedIn represents is the new mundanity of celebrity culture. Mark Borkowski, a PR agent, says stars such as “Richard Burton in the 1960s were known for their charismatic and often rebellious personalities. They were cultural icons who embraced a more flamboyant and turbulent lifestyle. Today’s celebrities […]
On Friday, President Macron blamed social media and video games for the spread of the riots, the latest bombardment in an aggressive anti-rioter communications campaign that has seen French government ministers refuse to mitigate their condemnation of the violence and even the family of the young victim call for an end to the unrest. Of course, […]
PR guru Mark Borkowski believes any changes to the hugely successful show, which pulls in up to seven million viewers an episode, could prove unpopular with audiences and understands viewers’ fears over the possibility of losing the current hosts.He says, “The fans’ fears over Tess leaving the show are totally understandable. People are habitual and […]
“Producing content takes a lot of hard work, diligence and a great team,” British PR expert Mark Borkowski said in an interview.For Harry and Meghan, however, their road has turned decidedly bumpy as of late, with a barrage of negative headlines in the U.S. media. Word also emerged of a mutual agreement between the couple […]