Perhaps what the presence of stars on LinkedIn represents is the new mundanity of celebrity culture. Mark Borkowski, a PR agent, says stars such as “Richard Burton in the 1960s were known for their charismatic and often rebellious personalities. They were cultural icons who embraced a more flamboyant and turbulent lifestyle. Today’s celebrities are different, they tread safer territory. The world has gone corporate.” As far as social media goes, LinkedIn is a pretty safe space.