The Three Lions hero and current World Cup leading scorer has advertising deals with the likes of Nike, Beats By Dre, Lucozade Sport, BT Sport, EA Sports and Hugo Boss, but could earn huge windfall if England win in Russia HARRY Kane may be a marketing man’s dream, but he’ll never be more marketable than […]
Worth £23million a year, Federer’s latest contract is the most valuable sports sponsorship deal in the world. PR guru Mark Borkowski says: “When this man loses there’s no tantrums. He is incredibly warm to people when they beat him. He’s the sort of perfect package.” He is the ultimate pro. He’s always delivered and at […]
Thanks to Lauren McMenemy below is my contribution to her article for Skyword “Content from All Angles: Are SEO Content, PR Content, and Content Marketing All That Different?” I don’t care about your ego or what your textbooks told you: Content and story are the nucleus of all communications. It’s true whether you’re looking at […]