Real enfluence is at a premium – Don’t squander it on irrelevant stunts

PR Week Stunts and unlikely partnerships have their place in PR but they need to be meaningful, plausible and free from cynicism to work, says Mark Borkowski. Agencies may bray at analytics showing incredible engagement with their bran­ded content, yet real influence remains elusive, says Mark Borkowski It was to be the stunt of the […]