The Mirror Mary Berry can’t rise to the challenge of life after Paul Hollywood on Bake Off PR agent Mark Borkowski says the original format was the winning recipe, and that’s why anything that follows it can never get the flavour quite right. “Coming up with new formulas, like Mary’s new show, is really tough,” […]
CBC Pomp, pageantry and the PR spectacle of the royal wedding. It’s been one of focusing on the minute detail,” says Mark Borkowski, who has worked with everyone from Michael Jackson to Mikhail Gorbachev. (Hence we even got the names of the horses pulling the carriage — Milford Haven, Sir Basil, Tyrone, and Storm — […]
BBC Sir Cliff Richard awaits judgment on legal battle with BBC The BBC said they could not have sat on the story as they would have been accused of protecting the star, but Sir Cliff’s former PR Mark Borkowski considers the coverage was a grave error of judgement. “I don’t think we’ll see the same […]