In years to come perhaps they’ll use Zinedine Zidane as a test question at PR school. The question would be this: How do you spin the red card that ended his career in shame so that we remember him as one of the greatest players of all time – rather than one of the biggest […]
July 10, 2006
Two more tales have come from Nicholas Leonard’s great great grandfather’s archive. An early U.S. flight company approached Percival Stein in regard to their zeppelin flight service which was losing money left and right. It appeared that nobody trusted the hefty aircraft and preferred not to fly with the company.